Uber uses cookies and similar tracking tools on its website and app, including tools operated by advertising companies, to analyze your behavior, personalize your experience, and serve you targeted ads.
This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the technical and operational scope of data collection mechanisms available to Uber and its partners. The authorization spans multiple functional categories, which determines what tracking and behavioral data collection activities the terms permit without separate user consent requirements for each category.
Interpretive note: The specific tracking technologies active on the Uber platform are not fully enumerated in the privacy notice text reviewed; the scope is inferred partly from the Content Security Policy, which may not reflect the complete operational picture.
Cookies and third-party tracking pixels operated by advertising partners such as those identified in Uber's Content Security Policy may collect data about your use of the Uber website and app and share it with those partners for advertising purposes, even if you do not take any explicit action.
How other platforms handle this
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...
We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...
cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").
Monitoring
Uber has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 10 platforms.
"Uber uses cookies and similar tracking technologies on our websites and apps for essential operations, analytics, personalization, and marketing purposes. Some of these technologies are operated by third parties, including advertising partners.— Excerpt from Uber's Uber Privacy Notice
REGULATORY LANDSCAPE: The use of non-essential cookies and tracking technologies in the EU/EEA requires informed, specific, and freely given consent under the ePrivacy Directive (implemented as national cookie laws) and GDPR. The UK ICO has published detailed guidance on cookies and similar technologies requiring equivalent consent standards. In the US, the CCPA/CPRA requires that sharing of personal information via tracking technologies for advertising purposes be disclosed and subject to opt-out, and Global Privacy Control signals must be respected. The FTC has authority over deceptive tracking practices. GOVERNANCE EXPOSURE: High for EU/EEA users where non-essential cookies require prior consent. The volume of third-party tracking domains identified in the Content Security Policy suggests an extensive advertising technology stack, each element of which may require individual consent disclosure in EU contexts. Consent management platform (CMP) implementation quality is a frequent focus of EU supervisory authority enforcement. JURISDICTION FLAGS: EU/EEA users require compliant cookie consent mechanisms before non-essential tracking is activated. UK users are subject to equivalent ICO standards. California users must be able to opt out of tracking-based data sharing, and GPC signal compliance is mandatory. Other US states with comprehensive privacy laws increasingly require disclosure and opt-out for tracking technologies used for advertising. CONTRACT AND VENDOR IMPLICATIONS: Relationships with advertising technology vendors whose pixels and tags are embedded in the Uber platform should be governed by data processing agreements. Vendor assessments should confirm that each third-party tracking provider operates in compliance with applicable privacy laws, including restrictions on their own use of data collected via Uber's platform. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the cookie consent management platform deployed on Uber's website and app to confirm it meets EU and UK consent standards, correctly categorizes all non-essential cookies, and does not activate tracking before consent is obtained. The list of active third-party tracking vendors should be reviewed and kept current, with corresponding consent disclosures updated as vendors are added or removed.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Watcher: 10 platforms + same-day alerts. No credit card required.
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
Professional Governance Intelligence
Need to monitor specific governance provisions?
Professional includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
This clause establishes the technical and operational scope of data collection mechanisms available to Uber and its partners. The authorization spans multiple functional categories, which determines what tracking and behavioral data collection activities the terms permit without separate user consent requirements for each category.
Cookies and third-party tracking pixels operated by advertising partners such as those identified in Uber's Content Security Policy may collect data about your use of the Uber website and app and share it with those partners for advertising purposes, even if you do not take any explicit action.
ConductAtlas has identified this type of provision across 70 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Uber.