What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.twitch.tv/settings/privacy', 'difficulty': 'MODERATE', 'action_type': 'EXPORT_DATA', 'instructions': 'Log into your Twitch account, navigate to Settings > Privacy, and submit a data access or export request to review what personal information Twitch holds and shares with Amazon affiliates.', 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has authority over unfair or deceptive data sharing practices under FTC Act Section 5, including undisclosed or overbroad sharing of consumer data with corporate affiliates.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Amazon Affiliate Data Sharing clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Amazon Affiliate Data Sharing — Twitch

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What it is

Twitch can share your personal data — including your viewing history, chats, payment information, and activity — with Amazon and any company Amazon owns or controls.

Consumer impact (what this means for users)

Your personal data including your identity, payment details, viewing habits, and chat history may be shared with Amazon and all Amazon-affiliated companies, potentially enabling cross-platform profiling that links your Twitch activity to your Amazon shopping, Alexa usage, and AWS-associated services.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Export Your Data

Log into your Twitch account, navigate to Settings > Privacy, and submit a data access or export request to review what personal information Twitch holds and shares with Amazon affiliates.

Cross-platform context

See how other platforms handle Amazon Affiliate Data Sharing and similar clauses.

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Why it matters (compliance & risk perspective)

Because Amazon owns hundreds of subsidiaries and operates businesses spanning retail, cloud computing, advertising, and entertainment, this provision potentially enables your Twitch data to flow across a vast corporate ecosystem far beyond the Twitch platform itself.

View original clause language

Twitch Interactive Inc. and its affiliates are subsidiaries of Amazon.com, Inc. ("Amazon"). [...] We may share your information with our parent company Amazon, our subsidiaries, and other companies under common control and ownership of Amazon ("Amazon Affiliates") that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6(1)(f) (legitimate interests as lawful basis for intra-group sharing), Art. 26 (joint controllers) or Art. 28 (processor agreements) depending on the role Amazon affiliates play, and Art. 46 (transfer mechanisms for international transfers to non-EEA Amazon entities). CCPA §1798.115 requires disclosure of third parties to whom personal information is disclosed. FTC Act Section 5 applies to any deceptive framing of the scope of affiliate sharing. Enforced by EU supervisory authorities (Irish DPC as lead), California Privacy Protection Agency, and FTC.

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Applicable agencies

FTC

The FTC has authority over unfair or deceptive data sharing practices under FTC Act Section 5, including undisclosed or overbroad sharing of consumer data with corporate affiliates.
File a complaint →

Provision details

Document information

Document

Twitch Privacy Notice

Entity

Twitch

Document last updated

April 29, 2026

Tracking information

First tracked

April 18, 2026

Last verified

April 18, 2026

Record ID

CA-P-002780

Document ID

CA-D-00108

Evidence Provenance

Source URL

https://www.twitch.tv/p/en/legal/privacy-notice/

Wayback Machine

View archived versions →

SHA-256

1b823a57c9c8e168884c2ab1323129c5a0009588edccb7823ce5276fef6f2b47

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Twitch | Document: Twitch Privacy Notice | Record: CA-P-002780
Captured: 2026-04-18 09:33:06 UTC | SHA-256: 1b823a57c9c8e168…
URL: https://conductatlas.com/platform/twitch/twitch-privacy-notice/amazon-affiliate-data-sharing/
Accessed: May 2, 2026

Classification

Severity

High

Amazon Affiliate Data Sharing