“Examples of how Twitch uses automatically collected information include to: ...provide customized advertisements, content, and information; (d) monitor the effectiveness of marketing campaigns...”
This analysis describes what Twitch's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This confirms that automatically collected data is actively used for targeted advertising and marketing analytics, directly affecting the commercial use of user behavioral data.
Interpretive note: The excerpt uses 'examples of how Twitch uses automatically collected information', indicating the listed uses are illustrative, not exhaustive. The canonical claim covers the two most privacy-relevant uses cited.
The updated policy now explicitly states that Twitch uses personal information to test and improve technology, including machine learning and artificial intelligence, and specifically to develop or deploy generative AI models and services. Previously, the policy described data use for content recommendations and service enhancement but did not explicitly disclose AI model training as a stated purpose. The policy directs users to Amazon's Generative AI Development Disclosure for additional information. Users do not have an explicit opt-out mechanism stated in this change, though they may review Amazon's disclosure and Twitch's privacy choices page for available controls.
View change record →Users' automatically collected data is used to target them with customized advertising and to evaluate marketing campaigns, regardless of their active input.
How other platforms handle this
Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities
Any personal information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification.
It helps Canva to localize and personalize content, comply with local laws, undertake aggregated analytics, understand if its users use Canva for domestic, business or educational use, improve advertising efficiency and estimate the tax liability of Canva.
"Examples of how Twitch uses automatically collected information include to: ...provide customized advertisements, content, and information; (d) monitor the effectiveness of marketing campaigns...Excerpt from Twitch's Privacy Notice
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This confirms that automatically collected data is actively used for targeted advertising and marketing analytics, directly affecting the commercial use of user behavioral data.
Users' automatically collected data is used to target them with customized advertising and to evaluate marketing campaigns, regardless of their active input.
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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