Twilio · Twilio Privacy Notice

Use of Segment Analytics (First-Party Data Collection)

Medium severity
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Why it matters

Unlike using a fully independent third-party analytics tool, Twilio's use of its own Segment platform means your website browsing data can be integrated with other data Twilio holds about you as a customer or prospect, enabling more extensive profiling than typical analytics cookies.

Consumer impact

Visiting twilio.com results in your personal data — including device identifiers, IP address, browsing behavior, and inferred interests — being collected and shared with third-party advertising and analytics vendors such as Google Tag Manager, Adobe Launch, and Twilio's own Segment platform. California residents are classified as potentially subject to 'sale' or 'sharing' of personal information under CPRA, triggering opt-out rights for cross-context behavioral advertising. You can opt out of behavioral advertising cookies by using the TrustArc cookie consent tool displayed on the Twilio website.

Applicable agencies

  • FTC
    The FTC has enforcement authority over deceptive data practices and the undisclosed repurposing of analytics data for marketing profiling under FTC Act Section 5.
    File a complaint →

Provision details

Document information
Document
Twilio Privacy Notice
Entity
Twilio
Document last updated
March 24, 2026
Tracking information
First tracked
April 1, 2026
Last verified
April 1, 2026
Record ID
CA-P-001331
Document ID
CA-D-00252
Evidence Provenance
Source URL
Wayback Machine
SHA-256
d0359ff58a61875ef828e118d09449ba9f578d4b98ab31a1c829a04584322f34
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Twilio | Document: Twilio Privacy Notice | Record: CA-P-001331
Captured: 2026-04-01 13:35:12 UTC | SHA-256: d0359ff58a61875e…
URL: https://conductatlas.com/platform/twilio/twilio-privacy-notice/use-of-segment-analytics-first-party-data-collection/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

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