This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
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Examples of such information we automatically collect include Internet Protocol address ("IP Address"), a unique user ID, device and browser types and identifiers, referring and exit page addresses, software and system type...
Identifiers, including name, email address, mailing address, phone number; Personal Data categories listed in the California Customer Records statute, including name, mailing and billing address, phone number, credit or debit card information.
Driving insights (including harsh braking, phone handling, harsh turning, harsh accelerating and speeding)
"We may collect biometric identifiers and biometric information as defined under US laws, such as faceprints and voiceprints, from your user content.Excerpt from TikTok Ads's TikTok Privacy Policy
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The clause states: “We may collect biometric identifiers and biometric information as defined under US laws, such as faceprints and voiceprints, from your user content.”
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
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