This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →How other platforms handle this
If we become aware that such data has been collected, we will take appropriate steps to delete it.
If BAM receives legal documentation or has reason to believe you have died, BAM will freeze your account...until: (1) a representative of your estate or authorized beneficiary provides sufficient legal documentation
Where appropriate, you may appeal the decisions you think were made in error.
"If we become aware that a Child's personal information has been collected outside of this separate experience for Children, we will delete this information in accordance with applicable law and terminate the Child's account.Excerpt from TikTok Ads's TikTok Privacy Policy
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The clause states: “If we become aware that a Child's personal information has been collected outside of this separate experience for Children, we will delete this information in accordance with applicable law and terminate the Child's account.”
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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