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This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated privacy policy expands disclosure of data collection practices affecting all users. The revised terms now explicitly describe collection of AI interactions (prompts, questions, and responses), clipboard content when accessing certain functions, pre-upload collection of user content for recommendations, and messaging through shopping features. The policy now explicitly addresses state-specific health privacy laws and CCPA-defined sensitive personal information, including racial or ethnic origin, health diagnoses, sexual orientation, and immigration status. The policy establishes that TikTok does not require provision of sensitive information but notes that published user content on these topics may be visible depending on privacy settings. You can adjust your settings to control which data types are collected and manage your contact sync preferences.
View change record →The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →How other platforms handle this
In the EU and EEA, the choice of Texas governing law shall not apply only where a mandatory consumer protection law explicitly prohibits such choice of law provisions.
If you are accessing the Website from a location outside the EEA, U.K., or Canada, you understand that we apply U.S. law and the U.S. advertising industry self-regulatory program to Tracking Technologies associated with the Website.
These Terms are governed by the laws of the State of California, without regard to conflict of laws rules, and the proper venue for any disputes arising out of or relating to any of the same will be the arbitration venue set forth in Section 9, or if arbitration does not apply, then the state and fe...
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"By using our Platform in the UAE, this Privacy Policy will be governed by and interpreted in accordance with the laws of the UAE.Excerpt from TikTok Ads's TikTok Privacy Policy
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The clause states: “By using our Platform in the UAE, this Privacy Policy will be governed by and interpreted in accordance with the laws of the UAE.”
ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.