This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
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"Your continued access to or use of the Platform after the date of the updated policy constitutes your acceptance of the updated policy.Excerpt from TikTok Ads's TikTok Privacy Policy
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The clause states: “Your continued access to or use of the Platform after the date of the updated policy constitutes your acceptance of the updated policy.”
ConductAtlas has identified this type of provision across 297 platforms. See the full comparison.
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