This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →How other platforms handle this
This Site does not intend to market any products or services to children under thirteen (13) years of age.
If you are under 18 or not of legal age, you must have your parent or legal guardian's permission if you want to use the Services.
If you are located in the European Union, we will not send promotional emails without your consent.
"TikTok is not directed at children under the age of 13. In certain cases this age may be higher due to local regulatory requirements...Excerpt from TikTok Ads's TikTok Privacy Policy
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The clause states: “TikTok is not directed at children under the age of 13. In certain cases this age may be higher due to local regulatory requirements...”
ConductAtlas has identified this type of provision across 148 platforms. See the full comparison.
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