Provision record
TikTok Ads · TikTok Privacy Policy · View original document ↗

Creator and advertiser performance analytics

Medium severity Explicit document language Common · 279 of 352 platforms
Stay ahead of the changes
Track TikTok Ads and get the diff the day its terms change.
Share 𝕏 Share in Share 🔒 PDF

This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

High May 5, 2026

The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.

View change record →

How other platforms handle this

Microsoft Medium

We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
To perform analytics so that our creators, advertisers, partners, and sellers can see how their content, ads, or products are performing and to better understand their audience and buyers.

Excerpt from TikTok Ads's TikTok Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
TikTok Privacy Policy
Entity
TikTok Ads
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-055504
Document ID
CA-D-00673
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
73128441b08e7cb5a02666524fa5775d5667bae8f62b078e42f2e352bdb20187
Analysis generated
May 10, 2026 19:02 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TikTok Ads
Document: TikTok Privacy Policy
Record ID: CA-P-055504
Captured: 2026-05-10 19:02:38 UTC
SHA-256: 73128441b08e7cb5…
URL: https://conductatlas.com/platform/tiktok-ads/tiktok-privacy-policy/provision/CA-P-055504/creator-and-advertiser-performance-analytics/
Accessed: Sept. 17, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

Related Analysis

Get the research letter

Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.

Frequently Asked Questions

What does TikTok Ads's Creator and advertiser performance analytics clause do?

The clause states: “To perform analytics so that our creators, advertisers, partners, and sellers can see how their content, ads, or products are performing and to better understand their audience and buyers.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with TikTok Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.