This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
User data is not used solely for delivering a service to the user but also to develop and refine TikTok Ads' proprietary AI systems.
Interpretive note: The excerpt states a purpose ('to train and improve') but does not specify which categories of user data are used for this purpose. The canonical claim uses 'user data' as a reasonable characterization of what is trained on, but the excerpt alone does not enumerate the specific data types applied to this purpose.
The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →Your data may be used as training input to improve TikTok Ads' machine learning models and algorithms, benefiting the platform's technology rather than solely serving you.
How other platforms handle this
we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
We evaluate Service Data to help us improve the performance and functionality of Cloud Services.
Developing new products and services and improving the Services
"To train and improve our technology, such as our machine learning models and algorithms.Excerpt from TikTok Ads's TikTok Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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User data is not used solely for delivering a service to the user but also to develop and refine TikTok Ads' proprietary AI systems.
Your data may be used as training input to improve TikTok Ads' machine learning models and algorithms, benefiting the platform's technology rather than solely serving you.
ConductAtlas has identified this type of provision across 281 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.