This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
User data is not used solely for delivering a service to the user but also to develop and refine TikTok Ads' proprietary AI systems.
Interpretive note: The excerpt states a purpose ('to train and improve') but does not specify which categories of user data are used for this purpose. The canonical claim uses 'user data' as a reasonable characterization of what is trained on, but the excerpt alone does not enumerate the specific data types applied to this purpose.
The updated privacy policy expands disclosure of data collection practices affecting all users. The revised terms now explicitly describe collection of AI interactions (prompts, questions, and responses), clipboard content when accessing certain functions, pre-upload collection of user content for recommendations, and messaging through shopping features. The policy now explicitly addresses state-specific health privacy laws and CCPA-defined sensitive personal information, including racial or ethnic origin, health diagnoses, sexual orientation, and immigration status. The policy establishes that TikTok does not require provision of sensitive information but notes that published user content on these topics may be visible depending on privacy settings. You can adjust your settings to control which data types are collected and manage your contact sync preferences.
View change record →The updated policy changed the controlling entity from TikTok USDS Joint Venture LLC to TikTok Pte. Ltd., a Singapore-registered company. The U.S.-specific privacy policy language was replaced with terms covering "other regions." Users previously governed under U.S. privacy protections are now subject to different jurisdictional terms.
View change record →Your data may be used as training input to improve TikTok Ads' machine learning models and algorithms, benefiting the platform's technology rather than solely serving you.
How other platforms handle this
we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
We evaluate Service Data to help us improve the performance and functionality of Cloud Services.
Developing new products and services and improving the Services
"To train and improve our technology, such as our machine learning models and algorithms.Excerpt from TikTok Ads's TikTok Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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User data is not used solely for delivering a service to the user but also to develop and refine TikTok Ads' proprietary AI systems.
Your data may be used as training input to improve TikTok Ads' machine learning models and algorithms, benefiting the platform's technology rather than solely serving you.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.