TikTok discontinued its legacy MMP integration on March 31, 2025. Apps not migrated to SAN integration by that date lose in-app event sharing, attribution functionality, and the ability to create new campaigns or ad groups.
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This provision establishes a hard operational cutoff that directly suspends campaign creation access and disables attribution data for non-migrated apps. Advertisers relying on legacy MMP integrations for measurement and campaign management face a complete loss of those functions until SAN migration is completed.
Under this provision, advertisers whose apps remain on legacy MMP integration after March 31, 2025 cannot create new campaigns or ad groups and lose in-app event attribution data. The terms require full migration to SAN integration to restore these functions.
Cross-platform context
See how other platforms handle Legacy MMP Integration Discontinuation and SAN Migration Deadline and similar clauses.
Compare across platforms →"Starting March 31, 2025, TikTok's legacy integration with Mobile Measurement Partners (MMPs) will be discontinued. If your app remains on legacy integration after this date, in-app event sharing and attribution for TikTok campaigns will no longer function. Additionally, new campaign and ad group creation will be suspended until your app fully migrates to SAN integration.Excerpt from TikTok Ads's TikTok Branded Content Policy
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This provision establishes a hard operational cutoff that directly suspends campaign creation access and disables attribution data for non-migrated apps. Advertisers relying on legacy MMP integrations for measurement and campaign management face a complete loss of those functions until SAN migration is completed.
Under this provision, advertisers whose apps remain on legacy MMP integration after March 31, 2025 cannot create new campaigns or ad groups and lose in-app event attribution data. The terms require full migration to SAN integration to restore these functions.
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