The updated Smart+ feature allows SMB advertisers to select among three levels of campaign automation including full automation, partial automation, and manual control across audience targeting, budget allocation, ad placements, and product catalog management.
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision describes a tiered automation framework that governs how audience targeting, budget, and placement decisions are made for SMB campaigns, with the degree of algorithmic versus human control variable depending on the advertiser's configuration selection.
Interpretive note: The data inputs and algorithmic mechanisms underlying Smart+ automation tiers are not described in this document, creating uncertainty about the full scope of automated decision-making and applicable regulatory obligations.
Under this provision, SMB advertisers can configure the degree to which TikTok's automated systems control audience selection, budget allocation, and ad placements. The choice of automation tier directly affects how targeting decisions are made and which audiences receive ad impressions.
Cross-platform context
See how other platforms handle Smart+ Automation Tiers for SMB Advertisers and similar clauses.
Compare across platforms →"SMB advertisers can now choose full automation, partial automation, or manual control across audience, budget, placements, and catalog.Excerpt from TikTok Ads's TikTok Branded Content Policy
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This provision describes a tiered automation framework that governs how audience targeting, budget, and placement decisions are made for SMB campaigns, with the degree of algorithmic versus human control variable depending on the advertiser's configuration selection.
Under this provision, SMB advertisers can configure the degree to which TikTok's automated systems control audience selection, budget allocation, and ad placements. The choice of automation tier directly affects how targeting decisions are made and which audiences receive ad impressions.
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