The policy states that Threads collects device identifiers, operating system information, device attributes, device signals, network and connection data, cookie data, and behavioral signals from all connected devices used to access the platform, and that this information is combined across devices.
This analysis describes what Threads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Meta collects a broad set of device-level and network-level identifiers and signals from Threads users across all devices, and combines this data across devices. Cross-device identity linking enables persistent tracking of user behavior across sessions, devices, and contexts beyond the Threads application itself.
The updated policy removes FAQ sections that previously addressed how to deactivate or delete a profile, manage personal information, and share data with third parties. Additionally, the policy removes explicit language disclosing that 'Your interactions with AIs will be used to improve AI at Meta' and removes the direction to review Meta's AI terms. Users no longer have these FAQ resources in the policy document, though this change does not necessarily alter the underlying practices or rights; it only removes the documented guidance.
View change record →Under this clause, Threads collects identifiers, device attributes, network signals, cookie data, and behavioral data from every device used to access the platform, and combines this data across devices to build a cross-device user profile. This cross-device combination is used for advertising and personalization purposes as described elsewhere in the policy.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
"We collect information about the computers, phones, connected TVs and other web-connected devices you use that integrate with our products, and we combine this information across different devices you use. Information we obtain from these devices includes: device attributes, device operations, identifiers, device signals, data from device settings, network and connections, and cookie data.Excerpt from Threads's Privacy Policy
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes that Meta collects a broad set of device-level and network-level identifiers and signals from Threads users across all devices, and combines this data across devices. Cross-device identity linking enables persistent tracking of user behavior across sessions, devices, and contexts beyond the Threads application itself.
Under this clause, Threads collects identifiers, device attributes, network signals, cookie data, and behavioral data from every device used to access the platform, and combines this data across devices to build a cross-device user profile. This cross-device combination is used for advertising and personalization purposes as described elsewhere in the policy.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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