The policy authorizes Meta to combine data collected on Threads with data from Facebook, Instagram, and other Meta-family products, as well as third-party partner data, to deliver personalized content and targeted advertising across its platforms.
This analysis describes what Threads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that activity data generated on Threads is not siloed within the Threads product but may be combined with data from other Meta platforms and third-party sources to build advertising profiles and inform ad targeting across Meta's ecosystem. The scope of this combination affects users regardless of whether they actively use other Meta products.
Interpretive note: The exact scope of which Meta products and third-party sources are included in cross-platform combination is not exhaustively enumerated in the policy text provided.
The updated policy removes FAQ sections that previously addressed how to deactivate or delete a profile, manage personal information, and share data with third parties. Additionally, the policy removes explicit language disclosing that 'Your interactions with AIs will be used to improve AI at Meta' and removes the direction to review Meta's AI terms. Users no longer have these FAQ resources in the policy document, though this change does not necessarily alter the underlying practices or rights; it only removes the documented guidance.
View change record →Under this clause, information generated by a user on Threads, including content interactions, browsing activity, and device identifiers, may be combined with data from Facebook and Instagram accounts and third-party sources to inform advertising shown across Meta's platforms. Users can adjust certain ad preferences through Meta's Privacy Center and Accounts Center settings.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"We use the information we collect to personalize your experience, including the ads you see. We may use information across our family of products and from third-party partners to do this.Excerpt from Threads's Privacy Policy
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes that activity data generated on Threads is not siloed within the Threads product but may be combined with data from other Meta platforms and third-party sources to build advertising profiles and inform ad targeting across Meta's ecosystem. The scope of this combination affects users regardless of whether they actively use other Meta products.
Under this clause, information generated by a user on Threads, including content interactions, browsing activity, and device identifiers, may be combined with data from Facebook and Instagram accounts and third-party sources to inform advertising shown across Meta's platforms. Users can adjust certain ad preferences through Meta's Privacy Center and Accounts Center settings.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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