If you have a Target credit or debit card (RedCard), Target collects your financial information including payment history and credit application data, and may use it for marketing in addition to managing your account.
Your Target RedCard financial data — including credit application information and transaction history — can be used by Target for marketing purposes, meaning your financial behavior at Target contributes to your advertising profile in addition to your purchase behavior.
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Compare across platforms →RedCard data includes sensitive financial information that is subject to additional federal protections under GLBA, and its use for marketing purposes beyond account management warrants careful consumer attention.
REGULATORY FRAMEWORK: RedCard financial data implicates the Gramm-Leach-Bliley Act (15 U.S.C. §6801 et seq.) and FTC Safeguards Rule (16 C.F.R. Part 314), requiring financial institutions to provide privacy notices and opt-out rights for sharing with non-affiliated third parties. CFPB has supervisory authority over Target's credit card program under the Consumer Financial Protection Act (12 U.S.C. §5481 et seq.). The Fair Credit Reporting Act (15 U.S.C. §1681 et seq.) applies to any use of credit application data. CCPA/CPRA applies to the extent financial data constitutes 'sensitive personal information' under §1798.140(ae).
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