Target can track your precise physical location through its mobile app and in-store technologies like Wi-Fi and Bluetooth, and uses that location data for advertising as well as service purposes.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes Target's operational authority to deploy multiple geolocation collection mechanisms across both digital and physical environments. This enables the company to correlate location patterns with user behavior and serve location-targeted advertising and promotions.
Target's mobile app and in-store systems can track your precise physical location, including your movements within Target stores, and this data can be used to target you with advertising — California residents have the right to limit the use of precise geolocation as sensitive personal information under CPRA.
How other platforms handle this
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
We also collect information about your approximate location based on your device and network information, such as SIM card region, IP address, and device system settings. We also collect information, such as tourist attractions, shops, or other points of interest, if you choose to add the location t...
We collect information about your approximate and precise location. If you permit us to do so, we can collect your precise location from your device. We also use your IP address to determine your general location. You can use Snap Map to share your location with your friends and to see the locations...
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"We may collect your precise geolocation data when you use our mobile app or visit our stores, including through Wi-Fi, Bluetooth, and other technologies. We use this information to provide location-based services, improve our offerings, and for advertising purposes.— Excerpt from Target's Target Privacy Policy
REGULATORY FRAMEWORK: Precise geolocation data is 'sensitive personal information' under CPRA §1798.140(ae)(1)(D), triggering right to limit use under §1798.121. Virginia VCDPA §59.1-578(A)(5), Colorado CPA §6-1-1308(7), Connecticut CTDPA, and Texas TDPSA similarly classify precise geolocation as sensitive data requiring opt-in consent in some states. FTC Act Section 5 applies to deceptive geolocation practices.
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The provision establishes Target's operational authority to deploy multiple geolocation collection mechanisms across both digital and physical environments. This enables the company to correlate location patterns with user behavior and serve location-targeted advertising and promotions.
Target's mobile app and in-store systems can track your precise physical location, including your movements within Target stores, and this data can be used to target you with advertising — California residents have the right to limit the use of precise geolocation as sensitive personal information under CPRA.
ConductAtlas has identified this type of provision across 20 platforms. See the full comparison.
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