Target can track your precise physical location through its mobile app and in-store technologies like Wi-Fi and Bluetooth, and uses that location data for advertising as well as service purposes.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes Target's operational authority to deploy multiple geolocation collection mechanisms across both digital and physical environments. This enables the company to correlate location patterns with user behavior and serve location-targeted advertising and promotions.
Target's mobile app and in-store systems can track your precise physical location, including your movements within Target stores, and this data can be used to target you with advertising — California residents have the right to limit the use of precise geolocation as sensitive personal information under CPRA.
How other platforms handle this
We collect information about your precise or approximate location as determined through data such as your IP address, GPS, and other inputs from your device, with your permission where required. We may use this information to provide, personalize, and improve our services, and for safety purposes.
Device and Connection Information. Consistent with your device or browser permissions, your device or browser automatically sends us information about when and how you install, access, or use our Services. This includes information such as your device type, operating system information, browser info...
Uber collects precise or approximate location data from riders' and order recipients' mobile devices when the Uber app is running in the foreground (app open and on-screen) or background (app open but not on-screen) of their device. Uber collects this data from the time a ride or order is requested ...
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"We may collect your precise geolocation data when you use our mobile app or visit our stores, including through Wi-Fi, Bluetooth, and other technologies. We use this information to provide location-based services, improve our offerings, and for advertising purposes.— Excerpt from Target's Target Privacy Policy
REGULATORY FRAMEWORK: Precise geolocation data is 'sensitive personal information' under CPRA §1798.140(ae)(1)(D), triggering right to limit use under §1798.121. Virginia VCDPA §59.1-578(A)(5), Colorado CPA §6-1-1308(7), Connecticut CTDPA, and Texas TDPSA similarly classify precise geolocation as sensitive data requiring opt-in consent in some states. FTC Act Section 5 applies to deceptive geolocation practices.
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The provision establishes Target's operational authority to deploy multiple geolocation collection mechanisms across both digital and physical environments. This enables the company to correlate location patterns with user behavior and serve location-targeted advertising and promotions.
Target's mobile app and in-store systems can track your precise physical location, including your movements within Target stores, and this data can be used to target you with advertising — California residents have the right to limit the use of precise geolocation as sensitive personal information under CPRA.
ConductAtlas has identified this type of provision across 16 platforms. See the full comparison.
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