When you use Target Circle, Target tracks your purchases, offer interactions, and overall shopping activity, and combines that data with information from all your other Target interactions to build a detailed profile about you.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes Target's data collection scope and aggregation practices within the loyalty program framework. The authorization to combine loyalty data with multi-channel data sources creates an integrated customer profile that informs personalization and offer delivery mechanisms.
Participation in Target Circle means your entire shopping history across stores, website, and app is aggregated into a single profile that Target uses for targeted marketing and may share with advertising partners — opting out of Target Circle data use may limit personalization but also reduces advertising profile scope.
How other platforms handle this
"By clicking 'Next', you are indicating that you have read and agree to the TERMS OF USE AND PRIVACY POLICY"
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Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
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"When you participate in Target Circle, we collect information about your purchases, interactions with offers, and other activity to personalize your experience and provide you with relevant offers and recommendations. We may combine this information with other data we collect about you from our stores, website, and mobile app.— Excerpt from Target's Target Privacy Policy
REGULATORY FRAMEWORK: Loyalty program data collection implicates CCPA/CPRA §1798.100 (right to know what personal information is collected), §1798.105 (right to delete), and §1798.120 (right to opt out of sharing). The FTC Act Section 5 applies to any deceptive representations about how loyalty data is used. State equivalents in Virginia (VCDPA), Colorado (CPA), and Illinois apply.
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The clause establishes Target's data collection scope and aggregation practices within the loyalty program framework. The authorization to combine loyalty data with multi-channel data sources creates an integrated customer profile that informs personalization and offer delivery mechanisms.
Participation in Target Circle means your entire shopping history across stores, website, and app is aggregated into a single profile that Target uses for targeted marketing and may share with advertising partners — opting out of Target Circle data use may limit personalization but also reduces advertising profile scope.
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