Target shares your shopping and browsing data with advertising companies so they can show you personalized ads on Target's website and on other websites and apps you visit across the internet.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational framework for cross-context behavioral advertising, specifying that Target transmits user interaction data to third-party advertising partners who then deploy tracking technologies to build user profiles for ad targeting purposes.
Your purchase history and online browsing behavior at Target are shared with third-party advertisers who use that data to serve you targeted ads across the internet — this is a form of data monetization that directly affects your online privacy beyond Target's own platforms.
How other platforms handle this
We may share this information with ad networks and other advertising partners for the purpose of cross-context behavioral advertising. We may also share this information with other trusted partners, including those that enable you to access offers or promotions by linking or connecting your Grubhub ...
We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...
Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required; In some cases, in order to show you more relevant ads, we disclose with social medi...
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"We share personal information with advertising partners to show you ads on our sites and apps and on other sites and apps. These advertising partners may use cookies and similar tracking technologies to collect information about your interactions with us and others to provide you with targeted advertising based on your interests and browsing history.— Excerpt from Target's Target Privacy Policy
REGULATORY FRAMEWORK: This provision implicates CPRA §1798.120 (right to opt out of sharing for cross-context behavioral advertising), CCPA §1798.100 (right to know), FTC Act Section 5 (unfair or deceptive practices), and state privacy laws in Virginia (Va. Code §59.1-578), Colorado (C.R.S. §6-1-1306), Connecticut (CTDPA §6), and Texas (TDPSA §541.051). The California Privacy Protection Agency and respective State AGs hold primary enforcement authority.
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This clause establishes the operational framework for cross-context behavioral advertising, specifying that Target transmits user interaction data to third-party advertising partners who then deploy tracking technologies to build user profiles for ad targeting purposes.
Your purchase history and online browsing behavior at Target are shared with third-party advertisers who use that data to serve you targeted ads across the internet — this is a form of data monetization that directly affects your online privacy beyond Target's own platforms.
ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.
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