What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://corporate.target.com/about/products-services/Target-Privacy-Policy', 'difficulty': 'MODERATE', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': "Visit Target's privacy policy page and locate the 'Do Not Sell or Share My Personal Information' link. Complete the opt-out form with your name and contact information to limit sharing of your data with advertising partners.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC enforces Section 5 of the FTC Act against unfair or deceptive data sharing practices, including undisclosed behavioral advertising data transfers to third parties.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': 'California, Virginia, Colorado, Connecticut, and Texas state attorneys general enforce their respective state privacy laws governing cross-context behavioral advertising opt-out rights.', 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Cross-Context Behavioral Advertising Data Sharing clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar Cross-Context Behavioral Advertising Data Sharing clauses across approximately 2 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

Cross-Context Behavioral Advertising Data Sharing — Target

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What it is

Target shares your shopping and browsing data with advertising companies so they can show you personalized ads on Target's website and on other websites and apps you visit across the internet.

Consumer impact (what this means for users)

Your purchase history and online browsing behavior at Target are shared with third-party advertisers who use that data to serve you targeted ads across the internet — this is a form of data monetization that directly affects your online privacy beyond Target's own platforms.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Visit Target's privacy policy page and locate the 'Do Not Sell or Share My Personal Information' link. Complete the opt-out form with your name and contact information to limit sharing of your data with advertising partners.

Cross-platform context

See how other platforms handle Cross-Context Behavioral Advertising Data Sharing and similar clauses.

Compare across platforms →

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Why it matters (compliance & risk perspective)

This means your Target shopping habits can be used to target you with ads far beyond Target's own properties, and under California law this constitutes 'sharing' of personal data that you have the right to opt out of.

View original clause language

We share personal information with advertising partners to show you ads on our sites and apps and on other sites and apps. These advertising partners may use cookies and similar tracking technologies to collect information about your interactions with us and others to provide you with targeted advertising based on your interests and browsing history.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: This provision implicates CPRA §1798.120 (right to opt out of sharing for cross-context behavioral advertising), CCPA §1798.100 (right to know), FTC Act Section 5 (unfair or deceptive practices), and state privacy laws in Virginia (Va. Code §59.1-578), Colorado (C.R.S. §6-1-1306), Connecticut (CTDPA §6), and Texas (TDPSA §541.051). The California Privacy Protection Agency and respective State AGs hold primary enforcement authority.

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Applicable agencies

FTC

The FTC enforces Section 5 of the FTC Act against unfair or deceptive data sharing practices, including undisclosed behavioral advertising data transfers to third parties.
File a complaint →
State AG

California, Virginia, Colorado, Connecticut, and Texas state attorneys general enforce their respective state privacy laws governing cross-context behavioral advertising opt-out rights.
File a complaint →

Provision details

Document information

Document

Target Privacy Policy

Entity

Target

Document last updated

April 29, 2026

Tracking information

First tracked

April 27, 2026

Last verified

April 27, 2026

Record ID

CA-P-003619

Document ID

CA-D-00260

Evidence Provenance

Source URL

https://www.target.com/spot/privacy-policy

Wayback Machine

View archived versions →

SHA-256

03ccef46ce3082873d9ba2a43ad976db66be09778b35474f113cb5a73fe11416

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Target | Document: Target Privacy Policy | Record: CA-P-003619
Captured: 2026-04-27 15:13:37 UTC | SHA-256: 03ccef46ce308287…
URL: https://conductatlas.com/platform/target/target-privacy-policy/cross-context-behavioral-advertising-data-sharing/
Accessed: May 2, 2026

Classification

Severity

High

Cross-Context Behavioral Advertising Data Sharing