Target · Target Privacy Policy · View original document ↗

Cross-Context Behavioral Advertising Data Sharing

High severity Rare · 3 of 343 platforms
Share 𝕏 Share in Share 🔒 PDF
Recent governance activity Target recorded 28 documented changes in the last 30 days.
Start monitoring updates
Monitor governance changes for Target Create a free account to receive the weekly governance digest and monitor one platform for governance changes.
Create free account No credit card required.
Document Record

What it is

Target shares your shopping and browsing data with advertising companies so they can show you personalized ads on Target's website and on other websites and apps you visit across the internet.

This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause establishes the operational framework for cross-context behavioral advertising, specifying that Target transmits user interaction data to third-party advertising partners who then deploy tracking technologies to build user profiles for ad targeting purposes.

Clause Stability Stable

0
Changes
3
Months Monitored
Apr 27, 2026
First Seen
Apr 27, 2026
Last Seen
This clause type exists across 1153 other provisions on other platforms.

Consumer impact (what this means for users)

Your purchase history and online browsing behavior at Target are shared with third-party advertisers who use that data to serve you targeted ads across the internet — this is a form of data monetization that directly affects your online privacy beyond Target's own platforms.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Visit Target's privacy policy page and locate the 'Do Not Sell or Share My Personal Information' link. Complete the opt-out form with your name and contact information to limit sharing of your data with advertising partners.

How other platforms handle this

Grubhub Medium

We may share this information with ad networks and other advertising partners for the purpose of cross-context behavioral advertising. We may also share this information with other trusted partners, including those that enable you to access offers or promotions by linking or connecting your Grubhub ...

Skillshare Medium

We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your information with third-party advertising p...

Adobe Medium

Sending you information about Adobe products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes, where your consent is not required; In some cases, in order to show you more relevant ads, we disclose with social medi...

See all platforms with this clause type →

Monitoring

Target has changed this document before.

Receive same-day alerts, structured change summaries, and monitoring for up to 25 platforms.

Start Monitor free trial Or create a free account →
▸ View Original Clause Language DOCUMENT RECORD
"
We share personal information with advertising partners to show you ads on our sites and apps and on other sites and apps. These advertising partners may use cookies and similar tracking technologies to collect information about your interactions with us and others to provide you with targeted advertising based on your interests and browsing history.

— Excerpt from Target's Target Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY FRAMEWORK: This provision implicates CPRA §1798.120 (right to opt out of sharing for cross-context behavioral advertising), CCPA §1798.100 (right to know), FTC Act Section 5 (unfair or deceptive practices), and state privacy laws in Virginia (Va. Code §59.1-578), Colorado (C.R.S. §6-1-1306), Connecticut (CTDPA §6), and Texas (TDPSA §541.051). The California Privacy Protection Agency and respective State AGs hold primary enforcement authority.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

Track 1 platform — free Try Monitor free for 14 days

Free: track 1 platform + weekly digest. Monitor: 25 platforms + same-day alerts. No credit card required.

Applicable agencies

  • FTC
    The FTC enforces Section 5 of the FTC Act against unfair or deceptive data sharing practices, including undisclosed behavioral advertising data transfers to third parties.
    File a complaint →
  • State AG
    California, Virginia, Colorado, Connecticut, and Texas state attorneys general enforce their respective state privacy laws governing cross-context behavioral advertising opt-out rights.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Target Privacy Policy
Entity
Target
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
April 27, 2026
Record ID
CA-P-003619
Document ID
CA-D-00260
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
03ccef46ce3082873d9ba2a43ad976db66be09778b35474f113cb5a73fe11416
Analysis generated
April 27, 2026 15:13 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Target
Document: Target Privacy Policy
Record ID: CA-P-003619
Captured: 2026-04-27 15:13:37 UTC
SHA-256: 03ccef46ce308287…
URL: https://conductatlas.com/platform/target/target-privacy-policy/cross-context-behavioral-advertising-data-sharing/
Accessed: June 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

Related Analysis

Compliance Governance Intelligence

Need to monitor specific governance provisions?

Compliance includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.

Arbitration clauses AI governance Data rights Indemnification Retention policies
Start Compliance free trial

Or start with Monitor →

Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Target's Cross-Context Behavioral Advertising Data Sharing clause do?

This clause establishes the operational framework for cross-context behavioral advertising, specifying that Target transmits user interaction data to third-party advertising partners who then deploy tracking technologies to build user profiles for ad targeting purposes.

How does this clause affect you?

Your purchase history and online browsing behavior at Target are shared with third-party advertisers who use that data to serve you targeted ads across the internet — this is a form of data monetization that directly affects your online privacy beyond Target's own platforms.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.

Is ConductAtlas affiliated with Target?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Target.