Target says its website and apps are not meant for children under 13 and that it does not intentionally collect data from them, but it relies on a reactive rather than proactive age-verification approach.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes Target's compliance framework under the Children's Online Privacy Protection Act (COPPA). The clause documents the company's stated practices regarding collection limitations and deletion procedures for child data, which are operational requirements under federal children's privacy regulations.
Parents should be aware that Target does not use proactive age-verification mechanisms, meaning a child under 13 who uses Target's digital properties may have their data collected before Target becomes aware of it — parents can request deletion of any such data by contacting Target's privacy team.
How other platforms handle this
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete such info...
We do not knowingly collect personal information from children under 13 without parental consent. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information.
Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information. Users between the ages of 1...
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"Our websites and mobile applications are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information as soon as possible.— Excerpt from Target's Target Privacy Policy
REGULATORY FRAMEWORK: This provision directly implicates COPPA (15 U.S.C. §6501 et seq.) and the FTC's COPPA Rule (16 C.F.R. Part 312), enforced by the FTC with civil penalties up to $51,744 per violation per day. The FTC Act Section 5 also applies to any deceptive practices related to children's data.
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This provision establishes Target's compliance framework under the Children's Online Privacy Protection Act (COPPA). The clause documents the company's stated practices regarding collection limitations and deletion procedures for child data, which are operational requirements under federal children's privacy regulations.
Parents should be aware that Target does not use proactive age-verification mechanisms, meaning a child under 13 who uses Target's digital properties may have their data collected before Target becomes aware of it — parents can request deletion of any such data by contacting Target's privacy team.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Target.