Provision record
Supabase · Supabase Privacy Policy · View original document ↗

California Advertising and Tracking Preferences

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Document Record

What it is

The policy discloses that Supabase uses tracking tools for advertising campaign measurement and personalized ad delivery, and provides California residents with a Privacy Settings mechanism to manage these preferences under California Civil Code Section 1798.83.

ⓘ

This analysis describes what Supabase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes an opt-out mechanism for advertising and tracking data uses for California residents, and discloses that tracking tools are used for personalized advertising purposes, a data use category that may engage CCPA opt-out rights and California Privacy Rights Act provisions.

Recent Activity

This document changed recently

Medium May 15, 2026

The updated policy discloses that Supabase may use business contact information, including email domains, to identify organizations for sales and marketing outreach. The policy now explicitly states that personal information will be shared with Customer.io, a marketing communications service provider. For marketing communications, the policy relies on user consent for three purposes: sending marketing messages, using approximate location information to determine relevant communications, and combining personal information from different sources for relevance determination. These three consents operate independently, meaning you can grant or withdraw any of them without affecting the others. You can manage these marketing-related consents separately through the consent mechanisms available in your account or in response to marketing communications.

View change record →

Consumer impact (what this means for users)

Under this clause, Supabase uses tracking tools for personalized advertising and provides a Privacy Settings tool for users to manage advertising preferences. California residents may also request information about third-party direct marketing disclosures under California Civil Code Section 1798.83.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Access the Privacy Settings tool linked in the California section of the Supabase privacy policy to manage advertising and tracking preferences.

How other platforms handle this

Notion Medium

To opt out of the offline disclosure of your information to third parties for these purposes, please email us at privacy@makenotion.com.

ZipRecruiter Medium

California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.

Tinder Medium

If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
California - Your California Privacy Rights: If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year. We may use tracking tools to measure the performance of our advertising campaigns and help deliver personalized ads. You can manage your preferences in the Privacy Settings.

Excerpt from Supabase's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1) REGULATORY LANDSCAPE: This provision engages California Civil Code Section 1798.83 (Shine the Light), CCPA, and the California Privacy Rights Act (CPRA), which expands opt-out rights to include sharing of personal information for cross-context behavioral …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Supabase Privacy Policy
Entity
Supabase
Document last updated
May 5, 2026
Tracking information
First tracked
May 21, 2026
Last verified
May 21, 2026
Record ID
CA-P-012943
Document ID
CA-D-00682
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2612a6b321182bf3baea7bed73960fe4fa4a2105a6ce3e8fcb5b9415b1db09bf
Analysis generated
May 21, 2026 03:12 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Supabase
Document: Supabase Privacy Policy
Record ID: CA-P-012943
Captured: 2026-05-21 03:12:55 UTC
SHA-256: 2612a6b321182bf3…
URL: https://conductatlas.com/platform/supabase/supabase-privacy-policy/provision/CA-P-012943/california-advertising-and-tracking-preferences/
Accessed: Sept. 26, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Supabase's California Advertising and Tracking Preferences clause do?

This provision establishes an opt-out mechanism for advertising and tracking data uses for California residents, and discloses that tracking tools are used for personalized advertising purposes, a data use category that may engage CCPA opt-out rights and California Privacy Rights Act provisions.

How does this clause affect you?

Under this clause, Supabase uses tracking tools for personalized advertising and provides a Privacy Settings tool for users to manage advertising preferences. California residents may also request information about third-party direct marketing disclosures under California Civil Code Section 1798.83.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with Supabase?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Supabase.