The policy authorizes Supabase to receive personal information from business partners, service providers, and marketing partners, and to combine this with internally collected data for service administration and marketing activities.
This analysis describes what Supabase's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes data combination from multiple external sources including marketing partners, which may result in a more comprehensive profile of users than data collected directly from them. The categories of combined data include contact information, demographic information, communications activity, and order history.
The updated policy discloses that Supabase may use business contact information, including email domains, to identify organizations for sales and marketing outreach. The policy now explicitly states that personal information will be shared with Customer.io, a marketing communications service provider. For marketing communications, the policy relies on user consent for three purposes: sending marketing messages, using approximate location information to determine relevant communications, and combining personal information from different sources for relevance determination. These three consents operate independently, meaning you can grant or withdraw any of them without affecting the others. You can manage these marketing-related consents separately through the consent mechanisms available in your account or in response to marketing communications.
View change record →Under this clause, Supabase may receive and combine personal information from marketing partners and business partners with data already held about a user. The agreement states that this combined data may be used for marketing activities, and users may manage advertising preferences through the Privacy Settings tool.
How other platforms handle this
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
"We may receive personal information about you from our business partners and service providers and combine this information with other data we collect from you. The third-parties may include website and service operators, payment processors, and marketing partners. The information may include contact information, demographic information, information about your communications and related activities, and information about your orders. We may use this information to administer and facilitate our services, your orders and our marketing activities.Excerpt from Supabase's Privacy Policy
1) REGULATORY LANDSCAPE: This provision engages GDPR Article 6 (lawful basis for processing), Article 14 (transparency obligations for data obtained from third parties), and CCPA disclosure requirements for categories of third-party data sources.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision authorizes data combination from multiple external sources including marketing partners, which may result in a more comprehensive profile of users than data collected directly from them. The categories of combined data include contact information, demographic information, communications activity, and order history.
Under this clause, Supabase may receive and combine personal information from marketing partners and business partners with data already held about a user. The agreement states that this combined data may be used for marketing activities, and users may manage advertising preferences through the Privacy Settings tool.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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