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The agreement authorizes Stripe to use a user's name and marks in Stripe's financial disclosures, on Stripe webpages identifying customers, and in Stripe sales and marketing materials, subject to any written usage guidelines the user provides to Stripe.
This analysis describes what Stripe's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes Stripe to identify users by name in sales and marketing materials and financial disclosure documents without requiring per-use approval, unless the user provides written usage guidelines to Stripe limiting that use.
Under this clause, Stripe may identify your business by name and use your marks in sales materials, marketing communications, and financial disclosure documents; users may limit this use by providing written trademark usage guidelines to Stripe.
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"Stripe and its Affiliates may refer to User as a user of Services in their financial disclosure documents. Stripe and its Affiliates may use User's Marks: (i) on Stripe webpages and apps that identify Stripe's customers or users; (ii) in Stripe sales and marketing materials and communications; and (iii) in connection with any promotional activities to which the parties agree in writing. When using User's Marks, Stripe must comply with the usage terms or guidelines that User provides to Stripe in writing (if any).Excerpt from Stripe's Terms of Service
1. REGULATORY LANDSCAPE: Trademark usage licensing and customer identification in marketing materials are governed primarily by trademark law and applicable commercial law; financial disclosure references may engage securities disclosure obligations for publicly traded companies if customer references are material. Stripe's obligation to comply with user-provided usage guidelines creates a mechanism for users to limit permissible mark usage. 2. GOVERNANCE EXPOSURE: Low-Medium. The authorization to use user marks in sales and marketing materials is a common provision in commercial technology agreements, but publicly traded companies or organizations with strict trademark policies should assess whether existing brand guidelines address this authorization and whether those guidelines have been provided to Stripe in writing. 3. JURISDICTION FLAGS: Trademark usage obligations are primarily governed by US trademark law and applicable international trademark frameworks; organizations with registered marks in multiple jurisdictions should assess whether Stripe's permitted uses are consistent with their trademark registration terms. 4. CONTRACT AND VENDOR IMPLICATIONS: Brand and marketing teams should assess whether the organization has provided written trademark usage guidelines to Stripe and whether those guidelines adequately limit Stripe's permitted uses. Publicly traded companies should evaluate whether reference to Stripe as a payment processor in Stripe's financial disclosures creates any disclosure obligations under applicable securities law. 5. COMPLIANCE CONSIDERATIONS: Brand management teams should provide written trademark usage guidelines to Stripe if the default authorization to use marks in sales and marketing materials is inconsistent with the organization's trademark policy. Legal teams at publicly traded companies should assess financial disclosure implications of being referenced in Stripe's disclosure documents.
This provision authorizes Stripe to identify users by name in sales and marketing materials and financial disclosure documents without requiring per-use approval, unless the user provides written usage guidelines to Stripe limiting that use.
Under this clause, Stripe may identify your business by name and use your marks in sales materials, marketing communications, and financial disclosure documents; users may limit this use by providing written trademark usage guidelines to Stripe.
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