This analysis describes what Spotify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Spotify's ad-targeting practice extends beyond its own platform to incorporate user behavior from third-party websites and apps, broadening the data inputs used to profile users for advertising.
Your activity on Spotify and on other websites and mobile apps may be used by Spotify to serve you more relevant, behaviorally targeted ads.
How other platforms handle this
we may share, or permit third party online advertising networks and other third-party services, to collect, information about your use of our Services over time so that they may display ads that may be relevant to your interests...
If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.
When you visit our website, we may share some personal identifiers such as cookies and other tracking technologies for analytics and to personalize your experience with targeted ads as described herein.
Monitoring
Spotify has changed this document before.
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"This is when we use information about your use of our services and other websites and mobile apps to tailor ads to be more relevant to you. This is also known as interest based advertising, targeted advertising, or 'sharing' for purposes of cross-context behavioral advertising.— Excerpt from Spotify's Spotify Privacy Policy
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Spotify's ad-targeting practice extends beyond its own platform to incorporate user behavior from third-party websites and apps, broadening the data inputs used to profile users for advertising.
Your activity on Spotify and on other websites and mobile apps may be used by Spotify to serve you more relevant, behaviorally targeted ads.
ConductAtlas has identified this type of provision across 145 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Spotify.