Provision record
Spotify · Spotify Privacy Policy · View original document ↗

Personal Data Used for Marketing and Advertising

High severity Explicit document language Common · 279 of 352 platforms
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This analysis describes what Spotify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
5
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Notion Medium

In accordance with applicable legal requirements, we may use your information to tailor and provide you with content and advertisements.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
For marketing or advertising purposes. For example: when we use your personal data to tailor advertising to your interests, or when we send you email marketing

Excerpt from Spotify's Privacy Policy

Applicable regulations

EU AI Act
European Union
CCPA/CPRA
California, USA
COPPA
United States Federal
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
Spotify Privacy Policy
Entity
Spotify
Document last updated
May 5, 2026
Tracking information
First tracked
April 28, 2026
Last verified
May 12, 2026
Record ID
CA-P-018955
Document ID
CA-D-00036
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
62bfd0910e1d9815b6915626d36d1058b28aa407638be86ce562523eaf99f811
Analysis generated
April 28, 2026 08:47 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Spotify
Document: Spotify Privacy Policy
Record ID: CA-P-018955
Captured: 2026-04-28 08:47:36 UTC
SHA-256: 62bfd0910e1d9815…
URL: https://conductatlas.com/platform/spotify/spotify-privacy-policy/provision/CA-P-018955/personal-data-used-for-marketing-and-advertising/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Spotify's Personal Data Used for Marketing and Advertising clause do?

The clause states: “For marketing or advertising purposes. For example: when we use your personal data to tailor advertising to your interests, or when we send you email marketing”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Spotify?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Spotify.