The policy authorizes disclosure of User Data and Usage Data to advertising partners for ad delivery and effectiveness measurement, and to marketing partners for promotions and advertising on third-party online services, with an exception prohibiting disclosure to advertising partners for users under age 18.
This analysis describes what Spotify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that personal data is disclosed to both advertising and marketing partner categories, and that marketing partners may combine disclosed data with other data they independently hold about the user, which has implications for the downstream use of that data beyond Spotify's control.
⚠ User Data and Usage Data will be disclosed to advertising and marketing partners as described in the policy terms
Cross-platform context
See how other platforms handle Data Disclosure to Advertising and Marketing Partners and similar clauses.
Compare across platforms →"Advertising partners User Data Usage Data So Spotify and our advertising partners can deliver more relevant advertising to you on the Spotify Service and online, and help measure the effectiveness of ads. We do not disclose personal data to advertising partners for users under the age of 18. Marketing Partners User Data Usage Data To promote Spotify with our partners. We disclose certain User Data and Usage Data to these partners where necessary to: enable you to participate in Spotify promotions, including trials or other bundled offers to promote Spotify in media and advertising published on other online services help us and our partners to measure the effectiveness of Spotify promotionsExcerpt from Spotify's Privacy Policy
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This provision establishes that personal data is disclosed to both advertising and marketing partner categories, and that marketing partners may combine disclosed data with other data they independently hold about the user, which has implications for the downstream use of that data beyond Spotify's control.
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