This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This is an explicit restriction on how Snapchat uses private communications, carving them out from the personalization and ad-targeting data uses described elsewhere in the policy.
Interpretive note: The second item in what_this_means qualifies the scope of the restriction. This is inferred from context—the clause does not itself state what it does not cover—so that item has been removed to comply with the absolute rule.
Private content and communications you send to friends on Snapchat are not used by Snapchat to personalize your experience, recommend content, or target ads at you.
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"We do not use the private content and communications you send to your friends to personalize your experience, make recommendations, or show you ads.Excerpt from Snapchat's Privacy Policy
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This is an explicit restriction on how Snapchat uses private communications, carving them out from the personalization and ad-targeting data uses described elsewhere in the policy.
Private content and communications you send to friends on Snapchat are not used by Snapchat to personalize your experience, recommend content, or target ads at you.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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