Snapchat shares your personal data — including identifiers, interests, and behavioural data — with advertisers and advertising partners to enable targeted advertising on and off the platform.
This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Your personal information is shared broadly with third-party advertising networks, meaning your data profile extends well beyond Snapchat's own platforms.
Snapchat's privacy policy now includes expanded language describing how the platform collects, processes, and shares user data. The updated policy discloses additional practices and operational proce…
Data about your identity, behaviour, and inferred interests is shared with external advertising partners, reducing your control over your personal information and enabling extensive third-party profiling.
How other platforms handle this
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
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"We share your information with our service providers, who process that information on our behalf. For example, we rely on such Service Providers to facilitate payments, measure and optimize the performance of ads, or protect the services. We do not share private communications with them.— Excerpt from Snapchat's Snap Privacy Policy
Under CCPA/CPRA, sharing personal data for cross-context behavioural advertising may constitute a 'sale' or 'sharing' requiring opt-out mechanisms; under GDPR, it requires a valid legal basis — typically consent — and may trigger Article 26 joint controller obligations with advertising partners.
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Your personal information is shared broadly with third-party advertising networks, meaning your data profile extends well beyond Snapchat's own platforms.
Data about your identity, behaviour, and inferred interests is shared with external advertising partners, reducing your control over your personal information and enabling extensive third-party profiling.
ConductAtlas has identified this type of provision across 28 platforms. See the full comparison.
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