Snapchat · Snap Privacy Policy · View original document ↗

Advertising Data Inference and Third-Party Data Sharing

High severity Unique · 0 of 325 platforms
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This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Sharing hashed email addresses and device identifiers with advertising partners enables cross-platform tracking that can reconstruct detailed behavioral profiles well beyond the Snapchat app itself.

Recent Activity

This document changed recently

Medium Apr 19, 2026

Snapchat's privacy policy now includes expanded language describing how the platform collects, processes, and shares user data. The updated policy discloses additional practices and operational proce…

Consumer impact (what this means for users)

The policy states that Snap collects a wide range of personal data including precise location, contacts, camera and microphone input, device identifiers, and financial information, and authorizes sharing this data with advertising partners and analytics providers for targeted advertising and personalization purposes. Users in the EEA and UK benefit from GDPR-based rights including access, correction, deletion, and objection to processing, while California residents have CCPA/CPRA rights including the right to know, delete, and opt out of the sale or sharing of personal information. You can manage privacy settings, including location sharing and ad preferences, directly within the Snapchat app under Settings, and can submit data rights requests through Snap's dedicated Privacy Portal at privacy.snap.com.

How other platforms handle this

Lime Medium

We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...

Zoom Medium

We work with third-party advertising partners to market our Products, and we share personal data with advertising networks and social media companies to serve ads. We also use analytics providers to help us understand how users interact with our Products.

Notion Medium

We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...

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▸ View Original Clause Language DOCUMENT RECORD
"
We may use the information we collect about you — including information about your interests, age group, and location — along with information from our advertising partners and other third parties to show you ads that we think will be most relevant to you. Our advertising partners may share information with us, such as cookie identifiers, mobile device identifiers, or email addresses, which we may use to help show you ads or to help measure the effectiveness of advertising campaigns. We also share certain information with advertising partners, such as hashed email addresses or mobile device identifiers.

— Excerpt from Snapchat's Snap Privacy Policy

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Snap Privacy Policy
Entity
Snapchat
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 12, 2026
Record ID
CA-P-005936
Document ID
CA-D-00102
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
8b11bc19654cd554b80a718cca2936528b3f39bf2565d15941c43059ce040bd1
Analysis generated
May 8, 2026 02:01 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Snapchat
Document: Snap Privacy Policy
Record ID: CA-P-005936
Captured: 2026-05-08 02:01:27 UTC
SHA-256: 8b11bc19654cd554…
URL: https://conductatlas.com/platform/snapchat/snap-privacy-policy/advertising-data-inference-and-third-party-data-sharing/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Snapchat's Advertising Data Inference and Third-Party Data Sharing clause do?

Sharing hashed email addresses and device identifiers with advertising partners enables cross-platform tracking that can reconstruct detailed behavioral profiles well beyond the Snapchat app itself.

Is ConductAtlas affiliated with Snapchat?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snapchat.