This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
We don't allow landing pages that: Require people to take an action (like signing up) before they can see certain content unless your ad makes it clear that this is required
Do not send members to a landing page that generates a pop-up.
Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.
"Landing pages that depict real-life violent or disturbing imagery may do so only in a legitimate newsworthy or documentary context, only when the top Snap prepares the viewer in some way, and only if appropriately age-targeted.Excerpt from Snapchat Ads's Snapchat Advertising Policies
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The clause states: “Landing pages that depict real-life violent or disturbing imagery may do so only in a legitimate newsworthy or documentary context, only when the top Snap prepares the viewer in some way, and only if appropriately age-targeted.”
ConductAtlas has identified this type of provision across 7 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snapchat Ads.