This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
Force people to visit another page
The products and services promoted in an ad must match those promoted on the landing page.
The landing page must allow users to navigate away from the page, including via the browser's 'Back' button, and return to the page that the ad was displayed on.
"Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.Excerpt from Google Ads's Google AdSense Program Policies
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The clause states: “Receive traffic from online advertising unless the site complies with the spirit of Google's Landing Page Quality Guidelines. For instance, users should easily be able to find what your ad promises.”
ConductAtlas has identified this type of provision across 8 platforms. See the full comparison.
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