Shopify can raise its subscription fees at any time by giving you 30 days notice. If you keep using Shopify after the price increase, you are agreeing to pay the new higher price.
This analysis describes what Shopify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes a unilateral fee modification mechanism with advance notice requirements, allowing the service provider to adjust pricing while providing users with a defined notice period before implementation. This structure allocates pricing discretion to the platform while establishing a procedural window for user response.
The updated terms clarify the legal identity of the Shopify entity you contract with and establish which courts have exclusive jurisdiction to resolve disputes, depending on your store's billing address. Previously, the terms specified exclusive jurisdiction by region (Ontario for US/Canada, Singapore for Asia Pacific, Ireland for EMEA and other areas). The revised structure presents this information in a table format and adds explicit language stating that disputes can only be brought in the courts listed for your region, with those courts having exclusive jurisdiction. Shopify Inc. may act as a billing agent for other Shopify entities to collect fees and remit taxes in some jurisdictions. You can review the contracting party and forum table in Section 13 to confirm which entity and courts apply to your store based on your billing address.
View change record →Merchants face automatic price increases that take effect unless they actively cancel or migrate their store within 30 days of notice; continued use after notice is treated as acceptance of the new fee, regardless of whether the merchant actively reviewed the notification.
How other platforms handle this
For GWS Services, Looker (original) Services, and Cloud Identity Services only, (a) Google will notify Customer at least 30 days in advance of any changes, and (b) Customer's pricing will change if and when Customer's Order Term renews...
you must provide Calendly with thirty (30) days' written notice prior to the end of the then-current Initial or Renewal Subscription Term of any requests for changes to (i) your Plan Tier, (ii) the number of licenses...
If you do not timely cancel your subscription, your subscription will be renewed at the full price as indicated when the purchase was made, without any additional action by you, and you authorize us to charge your payment method for these amounts.
"Shopify reserves the right to change our fees at any time. We will provide you with 30 days notice before changing our fees. Fee changes will take effect at the start of the next subscription period following the date of the fee change. Your continued use of our services after a fee change comes into effect constitutes your agreement to pay the modified fee amount.Excerpt from Shopify's Terms of Service
REGULATORY LANDSCAPE: The 30-day notice period for fee changes is a standard SaaS commercial practice in most jurisdictions.
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The clause establishes a unilateral fee modification mechanism with advance notice requirements, allowing the service provider to adjust pricing while providing users with a defined notice period before implementation. This structure allocates pricing discretion to the platform while establishing a procedural window for user response.
Merchants face automatic price increases that take effect unless they actively cancel or migrate their store within 30 days of notice; continued use after notice is treated as acceptance of the new fee, regardless of whether the merchant actively reviewed the notification.
ConductAtlas has identified this type of provision across 231 platforms. See the full comparison.
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