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The clause establishes a cross-merchant data aggregation practice that enables Shopify to build fraud and abuse detection systems at platform scale and to provide comparative business analytics to merchants. This operational model treats buyer transaction data as a shared resource across the merchant network rather than limiting its use to individual merchant relationships.
Buyer information collected during a purchase transaction with one merchant becomes available for processing by Shopify in connection with its services to other merchants, including fraud prevention and analytics functions. The provision does not require buyer consent for each cross-merchant use case and does not restrict the scope of information types eligible for this cross-merchant processing.
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"We use information about buyers across our merchants' stores to detect and prevent fraud and abuse, and to provide merchants with analytics and insights about their businesses. This means that data you provide when purchasing from one Shopify merchant may be used in connection with services provided to other Shopify merchants.— Excerpt from Shopify's Shopify Privacy Policy
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The clause establishes a cross-merchant data aggregation practice that enables Shopify to build fraud and abuse detection systems at platform scale and to provide comparative business analytics to merchants. This operational model treats buyer transaction data as a shared resource across the merchant network rather than limiting its use to individual merchant relationships.
Buyer information collected during a purchase transaction with one merchant becomes available for processing by Shopify in connection with its services to other merchants, including fraud prevention and analytics functions. The provision does not require buyer consent for each cross-merchant use case and does not restrict the scope of information types eligible for this cross-merchant processing.
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