The notice references CCPA and CPRA rights for California residents, including the right to know, delete, correct, and opt out of the sale or sharing of personal data for cross-context behavioral advertising purposes.
This analysis describes what Segment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that California residents have specific statutory rights regarding personal data collected on twilio.com, and that Twilio discloses mechanisms for exercising those rights, including opt-out of data sharing for advertising.
Interpretive note: The specific privacy request portal URL and the full scope of California rights mechanisms are not directly quoted in the available document text.
The updated policy establishes a new opt-out mechanism allowing users to decline having their data disclosed to third parties (other than service providers) or used for purposes materially different from the original collection purpose. The policy also explicitly discloses that Twilio Inc. is subject to FTC investigatory and enforcement powers, providing users with notice of the regulatory authority overseeing the company's privacy practices. You can exercise this opt-out right by contacting Segment through the mechanism specified in their privacy policy.
View change record →The updated terms establish clearer disclosure of how Segment transfers personal data internationally. Segment now explicitly certifies its compliance with the EU-U.S. Data Privacy Framework, UK Extension, and Swiss-U.S. Data Privacy Framework, and states that these DPF Principles take precedence if they conflict with other policy terms. The updated policy also adds specific rights allowing you to opt out of: (i) disclosure of your personal data to third parties other than service providers acting under Segment's instructions, or (ii) use of your personal data for purposes materially different from the original purpose or your subsequent authorization. You can exercise these rights by contacting privacy@twilio.com.
View change record →Under these terms, California residents can request access to, deletion of, or correction of personal data held by Twilio, and can opt out of the sharing of their personal data for cross-context behavioral advertising. The agreement states that these rights are available through Twilio's privacy request channels.
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To opt out of the offline disclosure of your information to third parties for these purposes, please email us at privacy@makenotion.com.
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
(1) REGULATORY LANDSCAPE: This provision directly engages CCPA and CPRA, enforced by the California Privacy Protection Agency and the California Attorney General.
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This provision establishes that California residents have specific statutory rights regarding personal data collected on twilio.com, and that Twilio discloses mechanisms for exercising those rights, including opt-out of data sharing for advertising.
Under these terms, California residents can request access to, deletion of, or correction of personal data held by Twilio, and can opt out of the sharing of their personal data for cross-context behavioral advertising. The agreement states that these rights are available through Twilio's privacy request channels.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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