The policy discloses that Samsung collects voice commands and audio recordings when users interact with voice-enabled features including Bixby and other voice assistants.
This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Voice recordings may constitute biometric voice prints under applicable state biometric privacy laws and are classified as sensitive personal information under CCPA/CPRA. The policy's disclosure that voice data is collected through the Bixby voice assistant creates specific obligations regarding consent, retention, and third-party processing.
Interpretive note: Whether voice recordings collected through Bixby constitute biometric voice prints requiring heightened protection under BIPA or similar laws depends on the technical nature of the processing and applicable jurisdictional interpretation.
The updated policy expands Samsung's data collection authority to include device registration, verification for repairs, and configuration of device settings. The terms now explicitly state that Samsung may collect card and transaction information if you apply for a Samsung-branded payment card. Samsung clarified that it will only send personalized marketing when you have provided consent, where required by law. The policy removed its previous statement that defective devices are wiped of personal information before analysis; the updated terms now state Samsung will analyze returned defective devices without that explicit pre-analysis data deletion commitment. For US residents, the policy now discloses rights to opt out of sale of personal information, sharing for cross-context behavioral advertising, targeted advertising processing, sensitive data collection or processing, and to request lists of third parties receiving your information.
View change record →Severity downgraded from high to medium; scope expanded to explicitly include customer service recordings and third-party service providers; added clarification that data is stored on servers and shared with contractors.
View full change record →This provision establishes that Samsung collects voice commands and audio recordings through Bixby and similar features. Under CCPA/CPRA, voice data may constitute sensitive personal information, and California residents may have rights to limit its use or request its deletion.
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to request that your data be transferred to a third party (data portability)
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"Voice and Audio Information: Voice commands, recordings, and other audio information that you provide when using voice-enabled features of our products and services, such as Bixby or other voice assistants.Excerpt from Samsung's Privacy Policy
REGULATORY LANDSCAPE: Voice recordings that constitute voice prints are regulated as biometric identifiers under Illinois BIPA, Texas CUBI, Washington WBPPA, and as sensitive personal information under CCPA/CPRA.
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Voice recordings may constitute biometric voice prints under applicable state biometric privacy laws and are classified as sensitive personal information under CCPA/CPRA. The policy's disclosure that voice data is collected through the Bixby voice assistant creates specific obligations regarding consent, retention, and third-party processing.
This provision establishes that Samsung collects voice commands and audio recordings through Bixby and similar features. Under CCPA/CPRA, voice data may constitute sensitive personal information, and California residents may have rights to limit its use or request its deletion.
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