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Samsung's Privacy Policy was revised in an update detected on July 22, 2026, with effective date July 20, 2026. The policy now covers services provided through US Samsung experience stores and applies specifically to U.S. residents. The updated terms expand the purposes for which Samsung collects data to include device registration and verification for repairs, clarify marketing communication practices, remove an explicit statement about wiping defective devices of personal information before analysis, and add new disclosures about state law privacy rights including opt-out rights for sale of personal information and cross-context behavioral advertising.
The updated policy expands Samsung's data collection authority to include device registration, verification for repairs, and configuration of device settings. The terms now explicitly state that Samsung may collect card and transaction information if you apply for a Samsung-branded payment card. Samsung clarified that it will only send personalized marketing when you have provided consent, where required by law. The policy removed its previous statement that defective devices are wiped of personal information before analysis; the updated terms now state Samsung will analyze returned defective devices without that explicit pre-analysis data deletion commitment. For US residents, the policy now discloses rights to opt out of sale of personal information, sharing for cross-context behavioral advertising, targeted advertising processing, sensitive data collection or processing, and to request lists of third parties receiving your information.
The removal of Samsung's prior commitment to delete personal information from defective devices before analysis represents a material shift in data handling for warranty service; the policy now permits analysis of returned devices without the pre-deletion protection customers may have expected. The expansion of repair-related data collection and the addition of state privacy rights disclosures clarifies Samsung's data practices and consumer opt-out rights, but the loss of the data-wiping guarantee may affect consumer confidence in repair processes.
→ Review the state law privacy rights disclosure in the updated policy to understand your opt-out options for data sale, cross-context behavioral advertising, targeted advertising, and sensitive data processing.
→ If you are applying for a Samsung-branded payment card, review Samsung's data collection and sharing terms for payment card and transaction information.
→ If you do not opt out under state privacy laws, your personal information may be sold or used for cross-context behavioral advertising and targeted advertising as permitted by Samsung's updated policy.
→ Defective Samsung devices sent for repair or warranty service will be analyzed without Samsung's prior assurance that personal information has been deleted beforehand.
Removed explicit commitment to wipe personal information from defective devices before analysis; updated policy now permits analysis without pre-deletion guarantee.
Expanded data collection purposes to explicitly include device verification for repairs and configuration of device settings.
Added disclosure of US residents' rights to opt out of data sale, cross-context behavioral advertising, targeted advertising, and sensitive data processing, and to request third-party disclosure lists.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Samsung no longer promises to delete your data from defective devices before analyzing them for repair purposes.
Samsung now explicitly states it collects data to verify your device for repairs and configure appropriate device settings during registration.
For US residents, Samsung now discloses your state law rights to opt out of data sales, behavioral advertising, targeted ads, and sensitive data use, and to request lists of third parties receiving your data.
Samsung's Privacy Policy update (effective July 20, 2026) expands scope to cover US retail store services, modifies data use purposes for device repair and verification, removes an explicit data-deletion commitment for defective devices before analysis, and adds formal disclosure of state law privacy rights (opt-outs for data sale, behavioral advertising, targeted advertising, and sensitive data processing). Organizations that rely on Samsung device integrations or data processing partnerships may need to update vendor privacy representations and DPA schedules if Samsung's data handling for repairs or marketing has changed. The removal of the defective device data-wiping commitment may affect representations to consumers about data security during warranty service. Compliance teams should assess whether the clarified payment card collection authority requires updates to privacy notices and consent flows if Samsung will actively solicit payment card enrollment.
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Analyst $49/moConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003906.
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