The policy authorizes sharing of device identifiers, browsing activity, purchase history, and preference inferences with advertising partners, analytics providers, and social media companies for targeted advertising and campaign measurement.
This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes cross-context behavioral advertising data sharing, which triggers CCPA/CPRA opt-out rights for California residents and analogous rights under other state privacy laws. The breadth of data categories shared, including purchase history and inferences, creates ongoing consent and opt-out mechanism compliance obligations.
Interpretive note: The policy does not specify the complete list of advertising and analytics partners or the technical mechanism for opt-out signal propagation to third parties, creating uncertainty about full operational scope.
The updated policy expands Samsung's data collection authority to include device registration, verification for repairs, and configuration of device settings. The terms now explicitly state that Samsung may collect card and transaction information if you apply for a Samsung-branded payment card. Samsung clarified that it will only send personalized marketing when you have provided consent, where required by law. The policy removed its previous statement that defective devices are wiped of personal information before analysis; the updated terms now state Samsung will analyze returned defective devices without that explicit pre-analysis data deletion commitment. For US residents, the policy now discloses rights to opt out of sale of personal information, sharing for cross-context behavioral advertising, targeted advertising processing, sensitive data collection or processing, and to request lists of third parties receiving your information.
View change record →This provision establishes that Samsung shares personal data including device identifiers, browsing activity, purchase history, and inferences with advertising and analytics partners for targeted advertising purposes. California residents and residents of other states with comprehensive privacy laws may opt out of this sharing through the 'Do Not Sell or Share My Personal Information' mechanism.
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Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
"We may share your personal information with third-party advertising partners, analytics providers, and social media companies to show you ads that are more relevant to your interests, to measure the effectiveness of our advertising campaigns, and to improve our products and services. This may include sharing device identifiers, browsing activity, purchase history, and inferences about your preferences.Excerpt from Samsung's Privacy Policy
REGULATORY LANDSCAPE: Cross-context behavioral advertising data sharing is subject to CCPA/CPRA opt-out requirements and similar provisions under Virginia CDPA, Colorado CPA, Connecticut CTDPA, and other state laws.
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This provision authorizes cross-context behavioral advertising data sharing, which triggers CCPA/CPRA opt-out rights for California residents and analogous rights under other state privacy laws. The breadth of data categories shared, including purchase history and inferences, creates ongoing consent and opt-out mechanism compliance obligations.
This provision establishes that Samsung shares personal data including device identifiers, browsing activity, purchase history, and inferences with advertising and analytics partners for targeted advertising purposes. California residents and residents of other states with comprehensive privacy laws may opt out of this sharing through the 'Do Not Sell or Share My Personal Information' mechanism.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
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