Samsung may share your browsing activity, device identifiers, and interaction data with third-party advertising companies so they can show you targeted ads across different apps, websites, and platforms.
This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing your behavioral and device data with external advertising partners means your information leaves Samsung's control and may be used by those third parties for their own advertising and profiling purposes.
Interpretive note: The specific identity of advertising partners and the full scope of data categories shared with each partner are not enumerated in the policy text provided, which limits precise assessment of the sharing scope.
The updated policy expands Samsung's data collection authority to include device registration, verification for repairs, and configuration of device settings. The terms now explicitly state that Samsung may collect card and transaction information if you apply for a Samsung-branded payment card. Samsung clarified that it will only send personalized marketing when you have provided consent, where required by law. The policy removed its previous statement that defective devices are wiped of personal information before analysis; the updated terms now state Samsung will analyze returned defective devices without that explicit pre-analysis data deletion commitment. For US residents, the policy now discloses rights to opt out of sale of personal information, sharing for cross-context behavioral advertising, targeted advertising processing, sensitive data collection or processing, and to request lists of third parties receiving your information.
View change record →Your device usage data, browsing history, and ad interaction data may be shared with third-party advertising networks, which can use it to track and target you across the broader internet beyond Samsung's own services.
How other platforms handle this
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
"We may share your personal information with third-party advertising partners to provide you with advertisements that are relevant to your interests. These partners may use your information to serve you ads across different websites, apps, and services. We may also share information about your use of our Services with our advertising partners, which may include information about your browsing activity, device identifiers, and interactions with our ads.Excerpt from Samsung's Privacy Policy
REGULATORY LANDSCAPE: Under CPRA, sharing personal information with advertising partners for cross-context behavioral advertising constitutes a 'share' that triggers opt-out rights for California residents, enforceable by the California Privacy Protection Agency.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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Sharing your behavioral and device data with external advertising partners means your information leaves Samsung's control and may be used by those third parties for their own advertising and profiling purposes.
Your device usage data, browsing history, and ad interaction data may be shared with third-party advertising networks, which can use it to track and target you across the broader internet beyond Samsung's own services.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Samsung.