California law gives you the right to tell Samsung not to sell or share your personal data with advertisers and other third parties. You can exercise this right through a link on Samsung's website or through the privacy preference center.
This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision operationalizes CCPA/CPRA compliance by creating an accessible consumer control mechanism and establishing a heightened consent standard for minors. The dual-track approach (opt-out for general consumers, opt-in for minors under 16) reflects statutory requirements for data sale and sharing practices.
The updated policy expands Samsung's data collection authority to include device registration, verification for repairs, and configuration of device settings. The terms now explicitly state that Samsung may collect card and transaction information if you apply for a Samsung-branded payment card. Samsung clarified that it will only send personalized marketing when you have provided consent, where required by law. The policy removed its previous statement that defective devices are wiped of personal information before analysis; the updated terms now state Samsung will analyze returned defective devices without that explicit pre-analysis data deletion commitment. For US residents, the policy now discloses rights to opt out of sale of personal information, sharing for cross-context behavioral advertising, targeted advertising processing, sensitive data collection or processing, and to request lists of third parties receiving your information.
View change record →By default, Samsung shares your personal data with advertising and analytics partners; California residents and all US users can opt out of this sharing, but must take affirmative action to do so through the Privacy Preference Center at samsung.com/us/account/privacy-policy.
How other platforms handle this
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
We will also provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected.
to object to profiling activities based on our own legitimate interests
"You have the right to opt out of the sale or sharing of your personal information. To exercise this right, please visit our Privacy Preference Center or click the 'Do Not Sell or Share My Personal Information' link available on our website. We do not sell personal information of consumers we know to be under 16 years of age without affirmative authorization.Excerpt from Samsung's Privacy Policy
REGULATORY FRAMEWORK: This provision is mandated by CCPA §1798.120 and amended by CPRA (effective Jan.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The provision operationalizes CCPA/CPRA compliance by creating an accessible consumer control mechanism and establishing a heightened consent standard for minors. The dual-track approach (opt-out for general consumers, opt-in for minors under 16) reflects statutory requirements for data sale and sharing practices.
By default, Samsung shares your personal data with advertising and analytics partners; California residents and all US users can opt out of this sharing, but must take affirmative action to do so through the Privacy Preference Center at samsung.com/us/account/privacy-policy.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Samsung.