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The clause establishes the operational scope and permissible uses of personal data collection by Salesforce, defining the institutional purposes under which data processing activities are conducted and establishing the framework for lawful processing under privacy regulations.
The provision establishes that Salesforce processes personal data across multiple operational categories. Users whose data is collected will have that data used for the purposes enumerated, which range from service delivery to marketing and research activities.
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"We collect and process Personal Data for a variety of purposes, including but not limited to the following: to provide our websites (including our social media pages); to display personalized advertisements and content; to manage event registrations, attendance, and participation in webinars, contests or promotions; to ensure the safety and security of our offices, premises, employees and events; to send marketing communications; to handle support or service-related requests; to prospect sales leads; to develop and optimize the performance of our services; to manage and document our customer and user accounts; to administer surveys and conduct research; and to comply with our legal obligations and defend Salesforce.— Excerpt from Salesforce's Salesforce Privacy Statement
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The clause establishes the operational scope and permissible uses of personal data collection by Salesforce, defining the institutional purposes under which data processing activities are conducted and establishing the framework for lawful processing under privacy regulations.
The provision establishes that Salesforce processes personal data across multiple operational categories. Users whose data is collected will have that data used for the purposes enumerated, which range from service delivery to marketing and research activities.
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