What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': "https://runwayml.com (click 'Your Privacy Choices' in the website footer)", 'difficulty': 'MODERATE', 'action_type': 'DELETE_DATA', 'instructions': "Visit runwayml.com and scroll to the bottom of the page. Click the 'Your Privacy Choices' link in the footer to access the opt-out tool. Complete the opt-out process and repeat on each device and browser you use.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has authority under Section 5 of the FTC Act over deceptive privacy practices, including companies that disclaim data selling while engaging in practices that meet the statutory definition of a sale.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': 'State attorneys general in California, Colorado, Connecticut, Virginia, Texas, Oregon, and other states with privacy laws have enforcement authority over opt-out of sale and targeted advertising rights.', 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Advertising Data Sharing as Potential 'Sale' clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Advertising Data Sharing as Potential 'Sale' — Runway

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What it is

Runway shares your personal data with advertising and analytics companies, and admits this sharing may legally qualify as 'selling' your information under state privacy laws, even though they say they don't sell data in the traditional sense.

Consumer impact (what this means for users)

Runway shares your personal data — including browsing behavior, device identifiers, and usage data — with third-party ad networks and analytics platforms, which can result in you being tracked and targeted with ads across the internet. You can stop this by clicking 'Your Privacy Choices' in the footer of Runway's website.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Delete Your Data

Visit runwayml.com and scroll to the bottom of the page. Click the 'Your Privacy Choices' link in the footer to access the opt-out tool. Complete the opt-out process and repeat on each device and browser you use.

Cross-platform context

See how other platforms handle Advertising Data Sharing as Potential 'Sale' and similar clauses.

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Why it matters (compliance & risk perspective)

Under CCPA and over a dozen state privacy laws, you have the right to opt out of this type of data sharing — but you must actively do so by clicking 'Your Privacy Choices' in the website footer.

View original clause language

While we do not "sell" personal information in the traditional sense, our disclosure of personal information to third-party advertising and analytics partners as described in the section titled "When we disclose the information we collect about you" above may be considered a "sale" subject to these opt-out rights. You can opt out of such disclosures by clicking the "Your Privacy Choices" link on our website footer, or designate an authorized agent to do so on your behalf.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: CCPA §1798.120 and CPRA amendments (right to opt out of sale or sharing of personal information, enforced by CA Privacy Protection Agency and CA AG); Colorado CPA CRS §6-1-1306 (opt-out of targeted advertising); Connecticut CTDPA §6-1-1302 (opt-out of sale and targeted advertising); Virginia VCDPA §59.1-578 (opt-out rights); Oregon OCPA (opt-out of sale and targeted advertising); analogous laws in Texas, Colorado, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Tennessee, and Utah; FTC Act Section 5 (deceptive practices risk arising from 'we don't sell data' framing while acknowledging the sharing may qualify as a sale). Primary enforcement: CA Privacy Protection Agency, state AGs. (2)

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Applicable agencies

FTC

The FTC has authority under Section 5 of the FTC Act over deceptive privacy practices, including companies that disclaim data selling while engaging in practices that meet the statutory definition of a sale.
File a complaint →
State AG

State attorneys general in California, Colorado, Connecticut, Virginia, Texas, Oregon, and other states with privacy laws have enforcement authority over opt-out of sale and targeted advertising rights.
File a complaint →

Provision details

Document information

Document

Runway Privacy Policy

Entity

Runway

Document last updated

April 29, 2026

Tracking information

First tracked

April 30, 2026

Last verified

April 30, 2026

Record ID

CA-P-004249

Document ID

CA-D-00446

Evidence Provenance

Source URL

https://runwayml.com/privacy-policy

Wayback Machine

View archived versions →

SHA-256

abffd085133cb5579dda66c35fe22ffd6d418b7de61e23341f0e752e65e63459

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Runway | Document: Runway Privacy Policy | Record: CA-P-004249
Captured: 2026-04-30 07:30:40 UTC | SHA-256: abffd085133cb557…
URL: https://conductatlas.com/platform/runway/runway-privacy-policy/advertising-data-sharing-as-potential-sale/
Accessed: May 2, 2026

Classification

Severity

High

Advertising Data Sharing as Potential 'Sale'