The policy states that Rumble and third-party advertising partners collect usage activity, device identifiers, unique identifiers, IP addresses, and potentially hashed email addresses, and use this data combined across devices and websites to build behavioral profiles for targeted advertising.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes cross-device and cross-site behavioral profiling for advertising by both Rumble and third-party partners, using data categories including hashed email addresses that may qualify as Personal Information under certain data protection laws. The involvement of third-party advertising partners means data collected on Rumble may be combined with data from other sites those partners operate across.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →The agreement authorizes Rumble and third-party advertising partners to collect device identifiers, unique identifiers, IP addresses, usage activity, and hashed email addresses, and to combine this data across devices and websites to create behavioral profiles used for targeted advertising. Users in applicable jurisdictions have the right to opt out of this targeted advertising profiling as described in the policy.
Cross-platform context
See how other platforms handle Third-Party Advertising Partners and Behavioral Profiling and similar clauses.
Compare across platforms →"We and our third-party advertising partners collect information from visitors to our websites, including usage activity, device identifiers, cookies, unique identifiers, and IP addresses. We may also collect hashed email addresses that may include Personal Information under certain data protection laws. We and our third-party advertising partners engage in targeted advertising when displaying ads to you based on Personal Information that is collected across other devices or websites, or profiles created from your activity across websites. Such Personal Information may be combined with other device or activity information to deliver ads that are personalized or targeted to you.Excerpt from Rumble's Privacy Policy
(1) REGULATORY LANDSCAPE: Cross-device and cross-site behavioral profiling for advertising engages the CCPA/CPRA's definitions of sale and sharing of Personal Information, GDPR's requirements for consent-based profiling and automated decision-making disclosures, and the FTC Act's consumer …
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This provision authorizes cross-device and cross-site behavioral profiling for advertising by both Rumble and third-party partners, using data categories including hashed email addresses that may qualify as Personal Information under certain data protection laws. The involvement of third-party advertising partners means data collected on Rumble may be combined with data from other sites those partners operate across.
The agreement authorizes Rumble and third-party advertising partners to collect device identifiers, unique identifiers, IP addresses, usage activity, and hashed email addresses, and to combine this data across devices and websites to create behavioral profiles used for targeted advertising. Users in applicable jurisdictions have the right to opt out of this targeted advertising profiling as described in the policy.
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