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The policy states that Rumble may sell or share Personal Information as defined under the CCPA in connection with targeted or behavioral advertising, and that users may opt out by emailing Rumble with a specified subject line.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Rumble's advertising practices may constitute a sale or sharing of Personal Information under the CCPA, triggering opt-out rights for California residents and parallel opt-out obligations under multiple state privacy statutes. The opt-out mechanism is limited to an email request rather than an in-platform toggle, which compliance teams should evaluate against applicable state requirements.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →The agreement authorizes Rumble to sell or share identifiers, internet activity, inference data, and sensitive personal information with advertising partners for targeted advertising purposes. Under this clause, California residents and residents of other applicable states have the right to opt out of this sale or sharing by submitting an email request to Rumble.
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"We may sell or share Personal Information, as such terms are defined under the CCPA, when we engage in targeted or behavioral advertising through our Services and when we advertise our Services. You have the right to opt out of the selling or sharing of your Personal Information. You can exercise your right to opt out of sale or sharing of your Personal Information by emailing us at the address indicated below in the Contact Us section and note 'CCPA – Do not sell or share my information' in the subject line.Excerpt from Rumble's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision directly implicates the California Consumer Privacy Act (CCPA/CPRA), enforced by the California Privacy Protection Agency and California Attorney General, which requires businesses to honor opt-out requests for the sale or sharing of Personal Information and to provide a clear opt-out mechanism. Parallel obligations exist under state privacy laws in Virginia, Colorado, Connecticut, Texas, and other states listed in the policy that recognize opt-out rights for targeted advertising. The FTC maintains jurisdiction over unfair or deceptive data practices related to data sale disclosures. (2) GOVERNANCE EXPOSURE: High. The policy's disclosure that Rumble may sell or share Personal Information including sensitive personal information such as political opinions for targeted advertising creates material compliance exposure under the CCPA/CPRA, which restricts the sale or sharing of sensitive personal information and requires a specific opt-out mechanism. The email-only opt-out mechanism may require evaluation against CPRA regulations that contemplate more accessible opt-out methods. (3) JURISDICTION FLAGS: California creates the highest exposure given CPRA enforcement by the California Privacy Protection Agency. Colorado's universal opt-out mechanism requirements, Virginia's Consumer Data Protection Act, and Texas's Data Privacy and Security Act also apply. EU and UK residents are subject to GDPR consent requirements, which may impose a higher standard than the CCPA opt-out model for this category of processing. (4) CONTRACT AND VENDOR IMPLICATIONS: Contracts with third-party advertising partners and social networking sites referenced in this provision should include data processing agreements specifying the permissible scope of Personal Information use. The policy's statement that third-party advertisers may use Personal Information in accordance with their own privacy policies creates potential liability gaps for B2B partners integrating with the RAC platform. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit the opt-out email mechanism to confirm it meets the CPRA's requirements for a clear and conspicuous opt-out link or button where technically feasible. Data mapping exercises should document which specific data categories are shared with which advertising partners, particularly for sensitive personal information categories. The policy should be evaluated to confirm that the opt-out applies to all downstream third-party advertising partners.
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This provision establishes that Rumble's advertising practices may constitute a sale or sharing of Personal Information under the CCPA, triggering opt-out rights for California residents and parallel opt-out obligations under multiple state privacy statutes. The opt-out mechanism is limited to an email request rather than an in-platform toggle, which compliance teams should evaluate against applicable state requirements.
The agreement authorizes Rumble to sell or share identifiers, internet activity, inference data, and sensitive personal information with advertising partners for targeted advertising purposes. Under this clause, California residents and residents of other applicable states have the right to opt out of this sale or sharing by submitting an email request to Rumble.
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