The policy states that agreeing to the Privacy Policy constitutes consent to sharing video-viewing activity, video titles, thumbnails, device identifiers, and IP addresses with social networking sites for personalized content and advertising purposes on Rumble and other platforms.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision treats agreement to the general Privacy Policy as consent to sharing video-viewing history and identifying data with social networking sites, which may require evaluation under GDPR's consent requirements, including the standards of specificity and granularity, and under the Video Privacy Protection Act (VPPA) in the U.S., which restricts disclosure of video viewing records.
Interpretive note: Whether general Privacy Policy agreement satisfies VPPA consent requirements or GDPR specificity standards for this type of sharing is a matter of ongoing legal interpretation and may vary by jurisdiction and enforcement context.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →Under this clause, registering for a Rumble account and agreeing to the Privacy Policy constitutes consent to sharing video-viewing activity including video titles and thumbnails, along with IP addresses and device identifiers, with social networking sites for advertising on Rumble and other platforms. SNS consent preferences can be changed at any time through the user's SNS account settings.
Cross-platform context
See how other platforms handle SNS Data Sharing via Privacy Policy Consent and similar clauses.
Compare across platforms →"When you registered your account with Rumble, you expressly agreed with and consented to this Privacy Policy. With your consent to this Privacy Policy, along with any consent you have given with respect to any Social Networking Sites ('SNS'), video titles, descriptions, and/or thumbnails that you engage with, together with Personal Information that may identify you (e.g., IP address, device ID, or other identifiers) may be shared with an SNS. With your consent to this Privacy Policy, we may also share Personal Information regarding the videos that you view through the Services (e.g., video titles, descriptions) along with other Personal Information, to assist us and other third parties to provide you with more personalized content, including ads displayed on Rumble as well as other platforms.Excerpt from Rumble's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision may require evaluation under the Video Privacy Protection Act (VPPA), a U.S.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision treats agreement to the general Privacy Policy as consent to sharing video-viewing history and identifying data with social networking sites, which may require evaluation under GDPR's consent requirements, including the standards of specificity and granularity, and under the Video Privacy Protection Act (VPPA) in the U.S., which restricts disclosure of video viewing records.
Under this clause, registering for a Rumble account and agreeing to the Privacy Policy constitutes consent to sharing video-viewing activity including video titles and thumbnails, along with IP addresses and device identifiers, with social networking sites for advertising on Rumble and other platforms. SNS consent preferences can be changed at any time through the user's SNS account settings.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Rumble.