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The policy states that agreeing to the Privacy Policy constitutes consent to sharing video-viewing activity, video titles, thumbnails, device identifiers, and IP addresses with social networking sites for personalized content and advertising purposes on Rumble and other platforms.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision treats agreement to the general Privacy Policy as consent to sharing video-viewing history and identifying data with social networking sites, which may require evaluation under GDPR's consent requirements, including the standards of specificity and granularity, and under the Video Privacy Protection Act (VPPA) in the U.S., which restricts disclosure of video viewing records.
Interpretive note: Whether general Privacy Policy agreement satisfies VPPA consent requirements or GDPR specificity standards for this type of sharing is a matter of ongoing legal interpretation and may vary by jurisdiction and enforcement context.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →Under this clause, registering for a Rumble account and agreeing to the Privacy Policy constitutes consent to sharing video-viewing activity including video titles and thumbnails, along with IP addresses and device identifiers, with social networking sites for advertising on Rumble and other platforms. SNS consent preferences can be changed at any time through the user's SNS account settings.
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"When you registered your account with Rumble, you expressly agreed with and consented to this Privacy Policy. With your consent to this Privacy Policy, along with any consent you have given with respect to any Social Networking Sites ('SNS'), video titles, descriptions, and/or thumbnails that you engage with, together with Personal Information that may identify you (e.g., IP address, device ID, or other identifiers) may be shared with an SNS. With your consent to this Privacy Policy, we may also share Personal Information regarding the videos that you view through the Services (e.g., video titles, descriptions) along with other Personal Information, to assist us and other third parties to provide you with more personalized content, including ads displayed on Rumble as well as other platforms.Excerpt from Rumble's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision may require evaluation under the Video Privacy Protection Act (VPPA), a U.S. federal statute that restricts the disclosure of personally identifiable information related to video viewing records. GDPR consent requirements, including the requirement that consent be freely given, specific, informed, and unambiguous, apply to EU/UK users. The FTC has jurisdiction over deceptive data sharing practices affecting U.S. consumers. (2) GOVERNANCE EXPOSURE: High. The use of general Privacy Policy agreement as the consent mechanism for sharing video-viewing records with social networking sites may not satisfy the specificity requirements under GDPR or the VPPA's disclosure consent requirements. Multiple class action lawsuits have been filed against video platforms under the VPPA in recent years regarding sharing of video-viewing data with third parties; compliance teams should evaluate whether Rumble's practices fall within VPPA's scope. (3) JURISDICTION FLAGS: The VPPA applies to U.S. users and creates federal exposure for disclosure of video viewing records. EU and UK users are subject to GDPR consent standards that may require separate, granular consent for sharing viewing data with social networking sites. California's CCPA and other state laws may also apply to video-related personal information sharing. (4) CONTRACT AND VENDOR IMPLICATIONS: Social networking site integrations and any data sharing arrangements with SNS partners should be documented in data processing or data sharing agreements. The policy's statement that SNS data sharing is governed by both the Rumble Privacy Policy and the SNS's own privacy policy means that liability for downstream use by the SNS rests with the SNS, but Rumble retains responsibility for the initial disclosure. (5) COMPLIANCE CONSIDERATIONS: Legal teams should evaluate whether the bundled consent mechanism satisfies VPPA disclosure consent requirements, which have historically been interpreted to require clear and conspicuous, separate consent. For EU/UK users, granular consent for SNS data sharing should be assessed against GDPR Article 6 and Article 7 standards. Users should be advised that SNS consent preferences can be managed through SNS account settings.
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This provision treats agreement to the general Privacy Policy as consent to sharing video-viewing history and identifying data with social networking sites, which may require evaluation under GDPR's consent requirements, including the standards of specificity and granularity, and under the Video Privacy Protection Act (VPPA) in the U.S., which restricts disclosure of video viewing records.
Under this clause, registering for a Rumble account and agreeing to the Privacy Policy constitutes consent to sharing video-viewing activity including video titles and thumbnails, along with IP addresses and device identifiers, with social networking sites for advertising on Rumble and other platforms. SNS consent preferences can be changed at any time through the user's SNS account settings.
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