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The policy states that Rumble does not respond to Do Not Track browser signals, and that activating DNT will not affect data collection. The policy separately states that Rumble does recognize and respond to browser-based universal opt-out mechanisms or device-level plug-ins.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that standard browser DNT signals do not alter Rumble's data collection practices, while the policy separately acknowledges recognition of universal opt-out mechanisms. Compliance teams should evaluate whether state laws requiring recognition of universal opt-out signals, such as Colorado's, are satisfied by the stated universal opt-out mechanism recognition.
Interpretive note: The policy asserts recognition of universal opt-out mechanisms but does not specify which mechanisms are recognized or how the opt-out is technically implemented, creating ambiguity about operational compliance with state-specific requirements.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →Under this provision, activating a browser's Do Not Track setting will not prevent Rumble from collecting identifiers, browsing activity, and device information through cookies and tracking technologies. The agreement separately states that Rumble recognizes browser-based universal opt-out mechanisms and device-level plug-ins that communicate a choice to opt out of Personal Information collection.
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"Currently, we do not respond to DNT signals and will continue to collect information about you even if your browser's DNT functionality is activated. Selecting the DNT option on your browser will not impact our collection of information related to cookies or other data collection technologies. Rumble recognizes and responds to browser-based user-enabled universal opt out mechanisms or device settings, or plug-ins, that communicate a user's choice to opt out of the collection of the Personal Information.Excerpt from Rumble's Privacy Policy
(1) REGULATORY LANDSCAPE: Several U.S. state privacy laws, including Colorado's, require that businesses recognize universal opt-out mechanisms such as the Global Privacy Control (GPC). The policy's statement that Rumble recognizes universal opt-out mechanisms may satisfy these requirements, but compliance teams should verify which specific mechanisms are recognized and how the opt-out is implemented. The FTC monitors unfair or deceptive practices related to consumer data collection disclosures. (2) GOVERNANCE EXPOSURE: Medium. The policy's disclosure of DNT non-response is common industry practice and not itself a legal violation in most U.S. jurisdictions. However, the policy's simultaneous claim to recognize universal opt-out mechanisms creates an operational obligation that must be technically verified. If recognized universal opt-out mechanisms do not in practice stop data collection, that gap could create regulatory exposure. (3) JURISDICTION FLAGS: Colorado's privacy law explicitly requires recognition of universal opt-out signals. California's CPRA and implementing regulations address Global Privacy Control recognition. Connecticut, Montana, and other states with comprehensive privacy laws have enacted or are developing similar requirements. The policy's coverage of EEA/EU users under GDPR requires consent-based cookie management, which is addressed separately through the cookie banner. (4) CONTRACT AND VENDOR IMPLICATIONS: Third-party advertising and analytics vendors whose cookies and tracking technologies are deployed on Rumble's sites should be contractually required to honor opt-out signals consistent with applicable state law. Procurement teams should assess whether vendor contracts address universal opt-out mechanism compliance. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should technically verify that the universal opt-out mechanisms the policy claims to recognize, including Global Privacy Control, are operationally implemented and that recognition results in cessation of the relevant data collection. Documentation of which specific universal opt-out mechanisms are recognized should be maintained. The Your Privacy Choices page referenced in the policy should be reviewed to confirm it provides functional opt-out controls consistent with applicable state requirements.
This provision establishes that standard browser DNT signals do not alter Rumble's data collection practices, while the policy separately acknowledges recognition of universal opt-out mechanisms. Compliance teams should evaluate whether state laws requiring recognition of universal opt-out signals, such as Colorado's, are satisfied by the stated universal opt-out mechanism recognition.
Under this provision, activating a browser's Do Not Track setting will not prevent Rumble from collecting identifiers, browsing activity, and device information through cookies and tracking technologies. The agreement separately states that Rumble recognizes browser-based universal opt-out mechanisms and device-level plug-ins that communicate a choice to opt out of Personal Information collection.
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