The policy states that Rumble may sell or share Personal Information as defined under the CCPA in connection with targeted or behavioral advertising, and that users may opt out by emailing Rumble with a specified subject line.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that Rumble's advertising practices may constitute a sale or sharing of Personal Information under the CCPA, triggering opt-out rights for California residents and parallel opt-out obligations under multiple state privacy statutes. The opt-out mechanism is limited to an email request rather than an in-platform toggle, which compliance teams should evaluate against applicable state requirements.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →The agreement authorizes Rumble to sell or share identifiers, internet activity, inference data, and sensitive personal information with advertising partners for targeted advertising purposes. Under this clause, California residents and residents of other applicable states have the right to opt out of this sale or sharing by submitting an email request to Rumble.
Cross-platform context
See how other platforms handle Sale or Sharing of Personal Information for Targeted Advertising and similar clauses.
Compare across platforms →"We may sell or share Personal Information, as such terms are defined under the CCPA, when we engage in targeted or behavioral advertising through our Services and when we advertise our Services. You have the right to opt out of the selling or sharing of your Personal Information. You can exercise your right to opt out of sale or sharing of your Personal Information by emailing us at the address indicated below in the Contact Us section and note 'CCPA – Do not sell or share my information' in the subject line.Excerpt from Rumble's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision directly implicates the California Consumer Privacy Act (CCPA/CPRA), enforced by the California Privacy Protection Agency and California Attorney General, which requires businesses to honor opt-out requests for the sale or …
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This provision establishes that Rumble's advertising practices may constitute a sale or sharing of Personal Information under the CCPA, triggering opt-out rights for California residents and parallel opt-out obligations under multiple state privacy statutes. The opt-out mechanism is limited to an email request rather than an in-platform toggle, which compliance teams should evaluate against applicable state requirements.
The agreement authorizes Rumble to sell or share identifiers, internet activity, inference data, and sensitive personal information with advertising partners for targeted advertising purposes. Under this clause, California residents and residents of other applicable states have the right to opt out of this sale or sharing by submitting an email request to Rumble.
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