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The policy states that EEA/EU, UK, and other users in jurisdictions requiring affirmative consent are not served non-essential cookies until they accept via a cookie banner, and that accepting cookies constitutes consent to collection, processing, and disclosure of all Personal Information gathered through those cookies.
This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a tiered cookie consent mechanism for EEA/EU and UK users, distinguishing between strictly necessary cookies and non-essential cookies requiring affirmative consent. The policy states that cookie consent is also treated as consent to the processing and disclosure of all Personal Information collected through cookies, which compliance teams may wish to evaluate against GDPR's consent specificity requirements.
Interpretive note: Whether the described cookie consent mechanism satisfies GDPR's specificity and granularity requirements depends on implementation details not fully described in the policy, including whether per-category granular consent is technically enforced.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →Under this clause, EEA/EU and UK users can reject non-essential cookies through the cookie banner and manage individual cookie category preferences. The agreement states that accepting cookies constitutes consent to collection, processing, and disclosure of Personal Information gathered through all described cookie categories, including advertising and marketing cookies that collect device identifiers, browsing activity, and location-related data.
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"For users in the EEA/EU, the UK, and other jurisdictions in which affirmative, valid consent is required, we do not launch any non-essential cookies until and unless you 'accept' cookies when you first visit our websites. These users have the right to reject the installation of all but essential cookies on their device and can manage their individual preferences with respect to each category of cookie. By consenting to the use of cookies, you consent to our collection, processing, and disclosure of any Personal Information collected through the cookies we have described herein.Excerpt from Rumble's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision directly engages GDPR and the EU ePrivacy Directive, which require freely given, specific, informed, and unambiguous consent for non-essential cookies. The UK GDPR and UK Privacy and Electronic Communications Regulations apply to UK users. EU national data protection authorities and the UK Information Commissioner's Office (ICO) are the relevant enforcement authorities. CCPA and applicable state laws apply to U.S. users' cookie-related data collection. (2) GOVERNANCE EXPOSURE: Medium. The policy's statement that accepting cookies constitutes consent to processing and disclosure of all Personal Information collected through cookies may be evaluated against GDPR's requirement that consent be specific and granular for each processing purpose. Compliance teams should verify that the cookie banner allows granular per-category consent rather than an all-or-nothing acceptance. (3) JURISDICTION FLAGS: EU member states and the UK create the highest exposure for cookie consent compliance. The policy notes that cookie options and tools vary by region and country in accordance with applicable law, which compliance teams should verify is operationally implemented. California's CPRA and Colorado's privacy law impose opt-out requirements for advertising cookies that apply to U.S. users. (4) CONTRACT AND VENDOR IMPLICATIONS: Third-party advertising and analytics vendors whose non-essential cookies are deployed on Rumble sites should be contractually required to process data only upon valid consent in jurisdictions where affirmative consent is required. Vendor cookie audits should confirm that third-party cookies are not loaded prior to user acceptance in EEA/EU and UK jurisdictions. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should conduct a technical cookie audit to verify that no non-essential cookies fire prior to affirmative acceptance for EEA/EU and UK users. The cookie banner should be assessed to confirm it provides granular per-category controls consistent with GDPR guidance from relevant supervisory authorities. Withdrawal of cookie consent and its operational effect should be tested to confirm that previously accepted cookies are disabled upon withdrawal.
This provision establishes a tiered cookie consent mechanism for EEA/EU and UK users, distinguishing between strictly necessary cookies and non-essential cookies requiring affirmative consent. The policy states that cookie consent is also treated as consent to the processing and disclosure of all Personal Information collected through cookies, which compliance teams may wish to evaluate against GDPR's consent specificity requirements.
Under this clause, EEA/EU and UK users can reject non-essential cookies through the cookie banner and manage individual cookie category preferences. The agreement states that accepting cookies constitutes consent to collection, processing, and disclosure of Personal Information gathered through all described cookie categories, including advertising and marketing cookies that collect device identifiers, browsing activity, and location-related data.
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