Roblox · Roblox Terms of Use · View original document ↗

UGC License Grant for Advertising and Marketing

Medium severity Unique · 0 of 325 platforms
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Recent governance activity Roblox recorded 22 documented changes in the last 30 days.
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This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the operational scope of Roblox's commercial use rights regarding Creator-produced content. It clarifies the company's authority to incorporate UGC into marketing initiatives without requiring separate authorization for each use instance.

Recent Activity

This document changed recently

Medium May 1, 2026

The updated Terms of Use, effective April 30, 2026, restructure how Roblox identifies itself and organizes its governing policies. The agreement now explicitly names Roblox subsidiaries operating in multiple jurisdictions (Japan, Canada, UK, India, Korea, Australia, Netherlands) throughout the terms. New sections addressing advertising integrations and content moderation have been added to the table of contents, suggesting expanded disclosure around ad policies and moderation procedures. According to the change summary, Roblox is providing additional clarity on who can see personalized versus non-personalized ads and clarifying API terms applicable to developers. The full operational implications of these changes require review of the complete updated policy document.

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Medium Apr 19, 2026

Roblox has restructured its Terms of Use into discrete sections covering user accounts, virtual currency (Robux), payments, intellectual property, online safety, third-party integrations, and dispute resolution. The updated document now explicitly organizes obligations by functional area, making specific rights and requirements easier to locate. The document introduces formal sections on arbitration agreements and class action waivers, meaning disputes will be governed by these procedures as stated in the updated terms.

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Medium Apr 9, 2026

The updated terms reorganize and clarify existing policies rather than imposing new restrictions. Roblox consolidated AI-related terms from supplemental documents into the main Terms of Use, added clarifying language about how creator content may be used in marketing and advertising, expanded disclosures about ad personalization and targeting practices, and provided additional detail on moderation procedures and group/community owner responsibilities. Practically, users and creators will find AI feature terms more prominently disclosed in the main agreement rather than in supplemental annexes, and the platform provides expanded transparency around advertiser eligibility and how ads are targeted based on personalization preferences.

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Consumer impact (what this means for users)

Creators who generate UGC on the Roblox platform grant the company rights to use that content in advertising and marketing channels. The authorization applies to content created under the Roblox Creator program once the Creator accepts these terms.

How other platforms handle this

Walmart Medium

By posting or submitting any content on or through the Services (including, without limitation, reviews, photographs, audio, video and other material), you grant Walmart a perpetual, irrevocable, royalty-free, fully paid, unlimited, worldwide, sublicensable, transferable license to use, copy, perfor...

Upwork Medium

By posting or uploading Content to the Site, you grant Upwork a non-exclusive, worldwide, royalty-free, perpetual, irrevocable, transferable, and sublicensable right and license to use, copy, reproduce, process, adapt, modify, publish, transmit, display, and distribute such Content in any and all me...

Adobe Medium

Solely to the extent necessary for Adobe to provide, improve, and promote the Services and Software that you use, and subject to the privacy settings and permissions you establish, you grant Adobe a non-exclusive, worldwide, royalty-free sublicensable license to use, reproduce, publicly display, dis...

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▸ View Original Clause Language DOCUMENT RECORD
"
We simplified and clarified Roblox's rights to use Creator UGC in marketing and advertising.

— Excerpt from Roblox's Roblox Terms of Use

Applicable regulations

DMCA
United States Federal

Provision details

Document information
Document
Roblox Terms of Use
Entity
Roblox
Document last updated
May 5, 2026
Tracking information
First tracked
May 12, 2026
Last verified
May 12, 2026
Record ID
CA-P-005116
Document ID
CA-D-00072
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
64afdc0bf049d3c12606cd8004dd12f43ce16490be8dbe7e85d0939b8df8060a
Analysis generated
May 12, 2026 14:04 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Roblox
Document: Roblox Terms of Use
Record ID: CA-P-005116
Captured: 2026-05-12 14:04:09 UTC
SHA-256: 64afdc0bf049d3c1…
URL: https://conductatlas.com/platform/roblox/roblox-terms-of-use/ugc-license-grant-for-advertising-and-marketing/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Roblox's UGC License Grant for Advertising and Marketing clause do?

This provision establishes the operational scope of Roblox's commercial use rights regarding Creator-produced content. It clarifies the company's authority to incorporate UGC into marketing initiatives without requiring separate authorization for each use instance.

How does this clause affect you?

Creators who generate UGC on the Roblox platform grant the company rights to use that content in advertising and marketing channels. The authorization applies to content created under the Roblox Creator program once the Creator accepts these terms.

Is ConductAtlas affiliated with Roblox?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Roblox.