By uploading content to Adobe's services, you give Adobe a worldwide, royalty-free license to use, reproduce, modify, and distribute your content to operate and improve their services, and potentially for promotion if you've shared it publicly.
Adobe holds a worldwide, royalty-free, sublicensable license to your uploaded content for operational and promotional purposes, meaning creative professionals should understand what 'publicly shared' means before posting work on Behance or other Adobe platforms.
Cross-platform context
See how other platforms handle Content License Grant to Adobe and similar clauses.
Compare across platforms →This broad license means Adobe can use your creative work to improve its products and, in some cases, promote its services — without paying you — whenever you upload content to cloud-based Adobe services.
1) REGULATORY FRAMEWORK: This provision implicates copyright law (17 U.S.C. §106) as the licensor's grant of rights, GDPR Art. 6 regarding processing of personal data embedded in creative content, and CCPA §1798.100 regarding use of personal information beyond the original collection purpose. For EU users, the provision must be assessed against GDPR's purpose limitation principle (Art. 5(1)(b)) to determine if downstream use of content for marketing constitutes compatible processing. 2)
Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.