Even for children under 13, Roblox collects technical data like IP addresses and device IDs that can identify a child's device or household, and uses this data for purposes including serving contextual ads.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The collection of persistent identifiers enables core platform operations including device connectivity, user recognition across sessions, and advertising delivery. This data collection supports both infrastructure maintenance and commercial functions within the service.
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide consent where required. The revised language also removes the previous statement that the platform collects personal information from under-13 accounts for advertising purposes, clarifying that such data is not used for marketing. Users 18 or older can control whether they see personalized ads through Roblox account settings.
View change record →The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now states that personalized ads are not enabled until age 18, rather than leaving this ambiguous when a child turns 13. These clarifications affect how parents and children understand what data Roblox collects and when advertising becomes personalized; however, the underlying data practices do not appear to have changed operationally. The policy removed detailed descriptions of collection purposes (such as internal operations), which means parents now have less granular explanation of data uses, though stated practices remain.
View change record →If your child is under 13 and uses Roblox, the platform collects IP addresses and device identifiers from them, which can identify your household. These identifiers may be shared with service providers and used for contextual ad frequency capping, a practice that parents should understand when considering their child's use of the platform.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
to object to profiling activities based on our own legitimate interests
"When children sign up for Roblox, we also collect certain types of personal information called persistent identifiers for internal operations and to provide you and other users with Services. Persistent identifiers are data like IP Address and unique device identifiers that are required for you to be able to connect your device to Roblox. Persistent identifiers can be used to recognize you, your device, or your household device. Roblox collects persistent identifiers and the information we ask you for when you sign up for the following internal operations: Maintaining or analyzing the functioning of Roblox; Performing network communications; Authenticating users of, or personalizing the content on, Roblox; Serving contextual advertising, including capping the frequency of ads; Protecting the security or integrity of Roblox; Ensuring legal or regulatory compliance.Excerpt from Roblox's Privacy and Cookie Policy
REGULATORY LANDSCAPE: COPPA (16 CFR Part 312) defines persistent identifiers such as IP addresses and device IDs as personal information when they can be used to recognize a child or device over time.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The collection of persistent identifiers enables core platform operations including device connectivity, user recognition across sessions, and advertising delivery. This data collection supports both infrastructure maintenance and commercial functions within the service.
If your child is under 13 and uses Roblox, the platform collects IP addresses and device identifiers from them, which can identify your household. These identifiers may be shared with service providers and used for contextual ad frequency capping, a practice that parents should understand when considering their child's use of the platform.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Roblox.